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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

GfK, Hellas
Greece
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  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 04/22/16
    • Financial Services
    • Greece
    • English

    European retail in 2016: Slow but real-value growth

    GfK study on retail conditions in 33 European countries

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.
    • 02/27/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: Single-person households, Germany 2018

    GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.
    • 02/20/19
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019

    GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.
    • 02/19/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    New digital maps available for 54 countries in the Americas

    GfK has released a new, comprehensively overhauled map edition for the Americas.
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Greece
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