You are on the global GfK website. Visit our local website for more offerings and information in your country.
GfK’s long-running Consumer Confidence Index increased three points in November to -44. All measures were up in comparison to the October 21st announcement.Read more
GfK’s Consumer Confidence Index increased two points in October to -47. Three measures were up, one was flat and one decreased in comparison to the September 23rd announcement.Read more
GfK’s Consumer Confidence Index decreased five points in September to -49, setting yet another record low. Four measures were down in comparison to the August 19th announcement, and one was flat.Read more
Retail media (manufacturers directly advertising their products via retailers’ websites) now accounts for 20% of all online advertising spend.
We’ve been working with techUK for the last seven years to understand consumers’ awareness, interest and ownership of smart home products? Listen to podcast.
Becomes the fourth fastest-selling games console and the highest revenue ever
Europe’s marketers generally come in ahead of the global average for data marketing capabilities, but there are key barriers around systems, talent and resistance to change that are holding back their full potential.