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  • 22.07.2021

    GfK | Growth from Knowledge | Global Market Intelligence Webinars

    From stay at home to smart home

    2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.

  • 05.07.2021

    GfK | Growth from Knowledge | Global Market Intelligence Articles

    What’s going on with TV sales at this year's Euros?

    Normally, the weeks leading up to a major event like the Euro Championships would see fans splashing out on new TVs. But this isn’t a normal year - so, what's been happening? GfK’s Jan Lorbach (Senior Global Strategic Insights Manager) answers our questions on the what and the why of recent TV sales.

  • 29.06.2021

    GfK | Growth from Knowledge | Global Market Intelligence Webinars

    Navigating the ever-changing UK retail market

    The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.

  • 23.06.2021

    GfK | Growth from Knowledge | Global Market Intelligence Articles

    Is Augmented Reality influencing shoppers' online purchase decisions?

    "48% say they’re more likely to visit a store that offers augmented or virtual reality" (GfK) - and "68% say AR could persuade them to buy an item online without needing to see it in physical reality.” (Eyekandy). GfK and Eyekandy join ideas to explore how far Augmented Reality (AR) is already influencing shoppers’ online purchase decisions and what the next big thing for retail is likely to be.