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GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

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Press Releases

  • 13.10.2020
    Technical Consumer Goods market to match last year’s performance

    GfK estimates a market value of 1.0 trillion EUR for 2020, driven by demand in Europe

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  • 25.09.2020
    UK Consumer Confidence improves two points in September

    GfK’s long-running Consumer Confidence Index has increased two points to -25 for September. Three measures increased, one decreased and one stayed the same in comparison to the August 21st announcement.

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  • 18.09.2020
    British ownership of smart speakers quadruples in last three years

    Increase in people’s concern about privacy around smart home technology

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