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Disruption, Acceleration, Data Overload
If you know how strong your brand contribution is, you can strengthen your sales.
If you know your customer,
you can adapt and win.
#IFA20 closing remarks
Changes in purchasing behaviors… and what happens next?
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Localize your e-commerce strategy for global success.
GfK’s long-running Consumer Confidence Index decreased two points to -28 in January. Four measures decreased in comparison to the December 18th announcement and one measure increased.Read more
British mood jumps in time for Christmas as the UK’s COVID vaccination programme gets underway.Read more
Worrying decline in consumers’ views around personal finances for the year aheadRead more
This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and where the opportunities might lie ahead.
Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the money saved by being stuck at home this year?
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your environmental investment on areas that not only benefit our planet, but also attract maximum approval, loyalty and spend from your buying audience.
GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.