You are on the global GfK website. Visit our local website for more offerings and information in your country.
British anxieties about possible cost of living, as the UK Consumer Confidence Index falls five points to -13 in September.Read more
Read more about GfK´s AI-powered software platform gfknewron.Read more
GfK’s long-running Consumer Confidence Index decreased one point to -8 in August. Two measures were up in comparison to the July 23rd announcement, two measures were down and one stayed the same.Read more
September has seen a sudden, worrying drop in the confidence levels of those earning in the £35,000 to £49,999 bracket, driven by increased concern for the UK’s economic position in the coming 12 months.
Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.