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GfK. Growth from Knowledge
GfK. Growth from Knowledge
GfK. Growth from Knowledge
GfK. Growth from Knowledge

GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

Solution Categories

Press Releases

  • 22.01.2021
    Vaccination not yet a jolt in the arm for UK consumer confidence

    GfK’s long-running Consumer Confidence Index decreased two points to -28 in January. Four measures decreased in comparison to the December 18th announcement and one measure increased.

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  • 18.12.2020
    UK Consumer Confidence leaps up seven points this December

    British mood jumps in time for Christmas as the UK’s COVID vaccination programme gets underway.

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  • 20.11.2020
    UK Consumer Confidence down two points to -33 in November

    Worrying decline in consumers’ views around personal finances for the year ahead

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Insights

  • 15.12.2020

    GfK. Growth from Knowledge Infographics

    Who Won Black Friday Week?

    This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and where the opportunities might lie ahead.

  • 17.11.2020

    GfK. Growth from Knowledge Reports

    Black Friday UK - are we already shopped out or on for a major boost?

    Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the money saved by being stuck at home this year?

  • 03.11.2020

    GfK. Growth from Knowledge Reports

    Europe's green consumers are increasing despite lockdowns

    What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your environmental investment on areas that not only benefit our planet, but also attract maximum approval, loyalty and spend from your buying audience.

  • 26.10.2020

    GfK. Growth from Knowledge Events

    Retail Connect One-to-One by ChannelHub

    GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.