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Go beyond PoS data:

Understand your customer’s purchasing behaviours and drive sales

Local insights and news

News
Search and evaluation in the consumer journey
  • 11/07/18
  • Home Appliances
  • Retail
  • Technology
  • Point of Sales Analytics
  • United Kingdom
  • English
News
News
What do Black Fridays of the past tell us about the present?
  • 11/02/18
  • Retail
  • Trends and Forecasting
  • United Kingdom
  • English
News
Barclays-GfK case study at MRS Financial Services Conference 2018
  • 11/01/18
  • Financial Services
  • United Kingdom
  • English
News
Consumer confidence – does it impact pricing of products?
  • 11/01/18
  • Home Appliances
  • Retail
  • Technology
  • Online Pricing Intelligence
  • United Kingdom
  • English
Press release
UK Consumer Confidence drops one point in October to -10
  • 10/31/18
  • Trends and Forecasting
  • United Kingdom
  • English
News
Back-To-School – revenue growth, despite delayed sales
  • 10/12/18
  • Retail
  • Consumer Goods
  • Point of Sales Tracking
  • United Kingdom
  • English
News
Black Friday 2018 – 50 Days and Counting
  • 10/04/18
  • Retail
  • United Kingdom
  • English
GfK_winners_of_the_MRS_Awards_2017_Winner_and_Highly_Commended_in_the_Research_Live_Award_for_Best_Innovation.

Double award for “Best Innovation” at MRS 2017 Awards

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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