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Local insights and news

Press release
Culture trumps politics in how ordinary Americans see UK
  • 07/12/18
  • Social and Strategic Research
  • Brand and Customer Experience
  • Government & Academic (North America)
  • United Kingdom
  • English
Press release
Humorous ads trigger greater response than sporty ads screened around World Cup game
  • 07/10/18
  • Media Measurement
  • Brand and Customer Experience
  • Advertising
  • United Kingdom
  • English
3 key requirements for an optimal online pricing tool
  • 07/09/18
  • Retail
  • Technology
  • Consumer Goods
  • Online Pricing Intelligence
  • United Kingdom
  • English
Press release
UK Consumer Confidence drops two points to -9 in June
  • 06/29/18
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • United Kingdom
  • English

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GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.