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How to navigate external shocks like COVID-19 How to navigate external shocks like COVID-19

How to navigate external shocks like COVID-19 and come out on top

Our resource center page contains all our latest market intelligence to help you manage disruption

Retail reckoning: the importance of the year-end peak trading season Retail reckoning: the importance of the year-end peak trading season

Retail reckoning: importance of the year-end peak trading season

GfK plastic waste avoidance report "Who cares? Who does?" GfK plastic waste avoidance report "Who cares? Who does?"

GfK plastic waste avoidance report

Find out how buyers are willing to change their buying behavior and what brands should do.

Providing answers in a disruptive world Providing answers in a disruptive world

Providing answers in a disruptive world

GfK Attribution+ - Enhance shopper profiles with behavior-based insights GfK Attribution+ - Enhance shopper profiles with behavior-based insights

GfK Attribution+

Enhance shopper profiles with behavior-based insights

GfK. Growth from Knowledge.

For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”.

COVID-19: Rely on fact-based market insights to steer through turbulent times COVID-19: Rely on fact-based market insights to steer through turbulent times

Weathering shocks with hard facts – Covid-19

Rely on fact-based market insights for sound decision-making in a time of crisis

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