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Latest Press Releases

  • GfK, United Way Partner to Provide Bicycles to Inner-City Children in Baltimore
    29 January 2015 - GfK has partnered with United Way of Central Maryland to donate 15 bicycles to inner-city children in Baltimore. The GfK Consumer Choices team assembled them, which United Way will distribute to children enrolled in its homelessness prevention program.
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  • GfK Identifies 10 Million US Households as High-Value Targets for Pet Retail
    22 January 2015 - A new GfK analysis has identified over 10 million US households that represent the greatest potential value for pet retailers and manufacturers
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 OUR TEAM OF DATA SCIENTISTS TURN BIG DATA INTO SMART DATA THAT ENABLE OUR CLIENTS TO CREATE WINNING STRATEGIES