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Latest Press Releases

  • GfK forecasts 51 million wearables will be bought globally in 2015
    2 March 2015 - With major companies now entering the market, GfK predicts that the combined smartwatch and health fitness tracker market will leap to 51.2 million sales in 2015 - three times 2014 - with both segments showing equal importance in this converging market.
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  • In US, 37% of Mobile Phone Users Go Online to Compare Prices While Shopping in a Store
    26 February 2015 - Online shoppers in the US have long had instant access to price comparisons at the moment of purchase – but now “bricks and mortar” shoppers are using their mobile phones to bring this behavior in-store.
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​About GfK

 OUR TEAM OF DATA SCIENTISTS TURN BIG DATA INTO SMART DATA THAT ENABLE OUR CLIENTS TO CREATE WINNING STRATEGIES