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Latest Press Releases

  • GfK forecasts 51 million wearables will be bought globally in 2015
    2 March 2015 - With major companies now entering the market, GfK predicts that the combined smartwatch and health fitness tracker market will leap to 51.2 million sales in 2015 - three times 2014 - with both segments showing equal importance in this converging market.
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  • At Global Pet Expo, GfK Will Focus on Millennials’ Purchase Behavior, Attitudes
    2 March 2015 - Millennial pet owners pose a crucial question for pet brands: How can marketers effectively target this up-and-coming generation? This week, two GfK thought leaders will present new findings on this issue at the 2015 Global Pet Expo.
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