Latest Press Releases

  • Smartphone “Showrooming” Dips, “Webrooming” Surges across Generations in US – Latest GfK FutureBuy® Shopping Study
    20 October 2014 - The complex interplay between online and in-person shopping in the US has tilted slightly in favor of bricks-and-mortar retailers, according to GfK’s 2014 FutureBuy® global study of shopping habits and preferences.
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  • GfK Will Share Insights on “Always Connected” Media at Digital Hollywood Conference
    19 October 2014 - GfK will join thought leaders from CBS Interactive Media, Tennis Channel, and Ora TV for a panel discussion of the “always connected” world of media and entertainment today.
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