Latest Press Releases

  • Print Magazine Ads Motivate 35% of Readers to Take Action -- Unchanged Since 2010
    24 April 2014 - As of today, GfK’s Starch Syndicated Research has measured consumer response to over half a million print magazine ads, recording remarkably consistent and high levels of recall and “actions taken.”
    Read more >  PDF (English)
  • New GfK US Survey Reveals Growing Concerns over Data Privacy, Desire for Corporate and Government Action
    14 April 2014 - A recent poll by leading marketing research firm GfK reveals that almost nine in ten (88%) US consumers are at least “a little” concerned about the privacy of their personal data.
    Read more >  PDF (English)
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