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  • Millennials Are Twice as Likely to See Mobile Payments as Secure, More Convenient
    30 October 2014 - New research from GfK reveals vast age differences in US attitudes toward mobile payments, with Generations Y and Z (Millennials) twice as likely to view them as faster, easier, or more efficient.
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  • GfK’s Lange, Rome Selected by Survey Magazine for “20 Researchers You Need to Know”
    28 October 2014 - Survey Magazine has named Maria Lange (Senior Product Manager, Retail & Technology, North America) and Art Rome (Associate Vice President, Product Development and Management, Health, North America) to its 2014 list of “20 Researchers You Need to Know.”
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