Latest press releases

  • Monitor Emotional Imprint of customer experience to manage customer loyalty
    13 November 2014 - GfK is measuring the 'emotional imprint' of customer experiences as a major new approach that addresses the acknowledged gap between customer satisfaction and customer loyalty.
    Read more >  PDF (English)
  • Germany knocks USA off Best Nation top spot after 5 years
    12 November 2014 - After holding the number one place since 2009, the USA has this year been pushed down to second place by Germany, which now takes the lead in the Anholt-GfK Nation Brands Index (NBI).
    Read more >  PDF (English)
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