Latest press releases

  • Immigration is now the leading national issue in the UK
    19 August 2014 - A 17-country study by GfK Verein shows that a quarter (25 percent) of UK citizens now cite immigration and integration as an important challenge for their country, making this the nation's leading concern.
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  • GfK study shows audience figures and drivers of sign-up for SVOD services
    7 August 2014 - New research from GfK reveals, for the first time, consumption data at a title level for programmes viewed on subscription-video-on-demand (SVOD) services in the US and UK as well as key facts about sign-up to the platform.
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 OUR TEAM OF DATA SCIENTISTS TURNS BIG DATA INTO SMART DATA THAT ENABLE OUR CLIENTS TO CREATE WINNING STRATEGIES