News: GfK HealthCare Appoints Ben Walton as Head of its UK Operations

January 12, 2012 — Based in London, Mr. Walton will be responsible for the strategic support and development of GfK HealthCare’s business across the United Kingdom. more>>

Perspectives: Patient Value Driving Change

January 2012 — Dr. Zoltan Lantos, Client Management Director, 
discusses how the new foundation of modern health care creates value at the level of patients as end users – value that is measured by results on patient health. more>> 

Perspectives: Messaging Engagement and Deterioration: Gain a Better Understanding of How Messages Are Working

January 2012 — Standard market research has been ill-equipped to handle the emerging Twitter generation, where poignant, quick and less repetitious information is demanded according to Senior Vice President L. Andrew Douglas. more>> 

Article: Medical Marketing & Media's 2012 Pipeline

December 2011 — What’s the buzz on drug development in 2012? MM&M's "Pipeline 2012” features commentary from seven GfK HealthCare researchers. more >>

Services: GfK enhances Therapeutic Class Dynamics™ physician studies program to include BRIC countries

November 9, 2011 — Recognizing pharmaceutical manufacturers’ expanding needs for cost-effective syndicated research insights to support market assessment and brand strategy in the growing BRIC markets... more>>