Change of shareholding at ORG-GfK Marketing Services India Private Limited

July 2, 2009 – At the beginning of July 2009, GfK Retail and Technology will increase its stake in its Indian joint venture with Nielsen from 40.0% to 50.1%. From now on, the joint venture company will be included in the consolidated accounts of the GfK Group. Previously known as ORG-GfK Marketing Services (India) Private Limited, the joint venture will be renamed GfK-Nielsen India Private Limited. more >>

The future of consumption

June 26, 2009 – On the occasion of GfK’s 75th anniversary, experts at this year’s GfK conference examined the future of markets and consumption. The conference took place on June 26, 2009 and was attended by around 550 marketing experts from Germany and abroad. more >>

Consumer climate – despite the economic crisis, consumers are in the mood to buy

June 23, 2009 – After several months of stagnation, the mood of consumers in Germany is once again showing a slight upwards trend, with economic and income expectations on the increase and the propensity to buy also improving slightly. The overall indicator is forecasting a value of 2.9 points for July 2009, following a revised value of 2.6 points in June, and is therefore climbing slightly following a period of stability. more >>

Image of the USA has improved since the presidential elections

June 19, 2009 – The election of Barack Obama as US President has improved the political image of the USA abroad. This is one finding of a survey on the subject of “attitudes towards the USA”, which GfK Custom Research has carried out on behalf of the Wall Street Journal Europe. more >>

Etilize and Encodex products to be offered under one name

June 16, 2009 – From now on, the GfK Group will offer all the products and services of its subsidiaries Encodex and Etilize under the joint brand name Etilize. more >>