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GfK Eurisko to launch RadioMonitor survey

GFK Eurisko is due to launch RadioMonitor, a new survey on radio listening habits in Italy. The survey will be run by GFK Eurisko. It will use the CATI method consisting of 120,000 interviews with a nationally representative sample of Italy’s resident population in Italy based on ISTAT figures. In addition, there will also be, for the first time in Italy, automatic, meter-based data collection using the Eurisko Meter system and a panel of 10,000 people. >>>

EURISKO MEDIA MONITOR WINS CONFINDUSTRIA’S AWARD FOR INNOVATION IN THE ICMT AREA

We are pleased and proud to announce that the 2011 Award for Innovation in the Information, Communication and Media Technology (ICMT) area – one of CONFINDUSTRIA’s (Confindustria -> Association of Italian Industries), Enterprises for Innovation Awards, has been assigned to Eurisko Media Monitor, submitted by GfK Eurisko in the "media driven" category. >>>

PANEL SERVICES

GfK Eurisko Panel Services provides information and consultancy services, based on consumer tracking and on the analysis of the Italians' purchase habits and how they change over time. The consumer panel prepared by Panel Services is a permanent, representative sample of the Italian population, which provides costantly updated, detailed information on the purchase of fast moving consumer goods, using the most effective data collection systems.  >>>

THE DIALOGUE MACHINE PROJECT TAKES OFF

GfK Eurisko is shortly to launch the Dialogue Machine Project, due to become fully operational on January 1st 2009. Its objective: to conduct high-quality surveys with excellent representativeness, at speed and with competitive prices. The project, on which development work will be completed shortly, provides for construction of a panel comprised of 4,000 households (about 10,000 individuals), perfectly representative of the Italian population. The panel has already been profiled with a questionnaire derived from Sinottica which also envisages links with GfK Eurisko Lifestyles and the Big Map. >>>       Watch the video

EMM - EURISKO MULTIMEDIA MONITOR

This is the most sophisticated survey tool devised so far by GfK Eurisko to analyse Italians’ usage of all media, and is now in its second edition. It is based on a completely new methodology - an electronic multimedia meter that is passive, personal and portable. This research tool is absolutely innovative in solving once and for all the problem of multimedia planning, with exact accuracy, allowing it to be linked to the target of interest regardless of how the latter has been defined. >>>

GfK EURISKO JOINS MSPA

GfK Eurisko is now member of MSPA (Mystery Shopping Providers Association) Europe, the association that brings together the leading companies in this sector. The MSPA is dedicated to promoting excellence in the mystery shopping industry and defining "the ethical and professional code” to which the associated Institutes must conform. >>>

OUR SOCIAL COMMITMENT

Create social value: this is part of the philosophy of GfK Eurisko, which through its surveys concretely supports bodies involved in research and institutions operating in the third sector (NGOs, associations of social promotion…). Read more: >>>

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