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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

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Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
    • 08/01/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to the future

    To create truly robust brands, you need to build them for tomorrow’s market challenges as well as today’s. Imagine surfing the next wave in the ocean – smoothly riding the tide of the moment while already adjusting for the currents and winds about to hit you. With the right methods, it can be done – and “future-proofing” your brands will be essential to their survival.
    • 07/07/17
    • Financial Services
    • Technology
    • Brand and Customer Experience
    • United States
    • English

    GfK to share new research on banking, artificial intelligence at In|Vest conference

    In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.    
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