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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

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Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 09/08/16
    • Financial Services
    • Health
    • Consumer Health
    • Prescription / RX
    • United States
    • English

    One-Third of Insured US Adults Have a Negative View of Insurance Companies That Opt Out of ACA

    New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.

    • 08/29/16
    • Financial Services
    • United States
    • English

    Mobile Payments: Crossing the Innovation Chasm

    Despite the hype, mobile payment adoption and frequency of use in the US are still very low. How can the mobile payments industry avoid failure and encourage mass adoption among consumers?
    • 07/08/16
    • Financial Services
    • FMCG
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    UK Consumer confidence dives post-Brexit

    In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
    • 07/06/16
    • Financial Services
    • United States
    • English

    10/11/16 - 10/12/16
    Customer Experience Exchange - Financial Services

    Connect with GfK's Financial Services team at the Customer Experience Exchange for Financial Services.
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