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We are GfK

We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
Celebrity Tribute Covers Have Mixed Success in Boosting Print Magazine Readership
  • 08/24/16
  • Media and Entertainment
  • Media Measurement
  • StarchMetrix
  • United States
  • English
Infographic
Home Technology: Physical Vs. Digital Video
  • 08/22/16
  • Media and Entertainment
  • Media Measurement
  • United States
  • English
Press release
Buying, Renting Videos by Title Is Not Making the Leap to the Digital Marketplace
  • 08/22/16
  • Media and Entertainment
  • Technology
  • Media Measurement
  • United States
  • English
Press release
44% of Millennial Canadian Parents Plan to Spend More on Back-to-School Shopping This Year
  • 08/22/16
  • Retail
  • Consumer Goods
  • Retail Analytics
  • Shopper
  • United States
  • English
Success story
Sharpening a Technology Giant's Edge in Global Ecommerce
  • 08/16/16
  • Technology
  • Product Catalogs
  • United States
  • English
Infographic
Take a TV binge watching journey
  • 08/11/16
  • Media and Entertainment
  • Media Measurement
  • United States
  • English
Press release
Summer Olympics “Intenders” Skew Upscale and Well Educated – GfK MRI
  • 08/03/16
  • Media and Entertainment
  • Media Measurement
  • United States
  • English
Webinar
The fickle relationship between brand and the user experience
  • 08/01/16
  • Brand and Customer Experience
  • User Experience (UX)
  • United States
  • English
Press release
At SuperZoo, GfK Will Use US Sales Trends to Identify “Stars” in Pet Specialty Retail
  • 07/28/16
  • Point of Sales Tracking
  • Pet Specialty
  • United States
  • English
General