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We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
Over half of US adults live in "cellphone-only" households
  • 01/17/17
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
GfK joins AAPOR Transparency Initiative
  • 01/10/17
  • Public Services
  • Consumer Panels
  • Omnibus
  • Government & Academic (North America)
  • KnowledgePanel® (North America)
  • Goverment & Academic (North America)
  • Public Communications and Social Science
  • United States
  • English
Webinar
An Overview of the Anholt-GfK Nations Brand Index
  • 01/04/17
  • Public Communications and Social Science
  • United States
  • English
Press release
At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content
  • 01/03/17
  • Financial Services
  • Technology
  • Trends and Forecasting
  • Consumer Life
  • Smart Home
  • United States
  • English
Press release
Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
  • 12/19/16
  • Health
  • Market Opportunities and Innovation
  • Global Study
  • United States
  • English
Press release
Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study
  • 12/19/16
  • Retail
  • Retail Analytics
  • Shopper
  • United States
  • English
Press release
US Suffers Reputation Drop but Remains #1 “Nation Brand”
  • 12/08/16
  • Brand and Customer Experience
  • Goverment & Academic (North America)
  • United States
  • English
Press release
Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3
  • 12/08/16
  • Government & Academic (North America)
  • Goverment & Academic (North America)
  • United States
  • English
Press release
Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study
  • 11/30/16
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Consumer Life
  • United States
  • English
Press release
GfK Names New Industry Heads for Auto, Consumer, and Tech in North America
  • 11/29/16
  • Technology
  • Automotive
  • Consumer Goods
  • United States
  • English
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