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We are GfK

We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
US consumers cite car reliability, safety as more important than fuel economy
  • 02/23/17
  • Technology
  • Automotive
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Global Study
  • Consumer Life
  • Connected Consumer
  • Connected car
  • Global Consumer Values
  • United States
  • English
Press release
Canadians value reliability most when buying a vehicle today
  • 02/23/17
  • Technology
  • Automotive
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Global Study
  • Consumer Life
  • Connected Consumer
  • Connected car
  • Global Consumer Values
  • United States
  • English
Press release
At MIN Master Class, GfK to help content creators understand the video consumer
  • 02/14/17
  • Press
  • Trends and Forecasting
  • GfK-MRI
  • United States
  • English
Press release
Albert will lead GfK Shopper, Digital Experiences teams in North America
  • 02/08/17
  • Digital Market Intelligence
  • Shopper
  • United States
  • English
Press release
At MPA conference, GfK will debut new tools for mobile targeting, planning
  • 02/07/17
  • Media and Entertainment
  • Trends and Forecasting
  • GfK-MRI
  • United States
  • English
Press release
GfK to help content creators, distributors  add “sexy spin” to sales stories
  • 01/30/17
  • Media and Entertainment
  • Trends and Forecasting
  • Consumer Life
  • GfK-MRI
  • United States
  • English
Press release
One-quarter of US consumers say they will trade personal data for benefits, rewards
  • 01/26/17
  • Technology
  • Trends and Forecasting
  • Consumer Life
  • Connected Consumer
  • United States
  • English
Press release
In global GfK study, Canadians show strong reluctance to share personal data
  • 01/26/17
  • Technology
  • Trends and Forecasting
  • Consumer Life
  • Connected Consumer
  • United States
  • English
Press release
Millennials account for nearly half of US “cordless” population – GfK MRI
  • 01/23/17
  • Media and Entertainment
  • Media Measurement
  • GfK-MRI
  • United States
  • English
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