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We are GfK

We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian
  • 07/20/16
  • Consumer Panels
  • Trends and Forecasting
  • Consumer Life
  • United States
  • English
Press release
57% of TV Viewers Report Regular Binge Viewing – Up 12% in Just 10 Months
  • 07/19/16
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Connected Consumer
  • United States
  • English
Press release
One-Quarter of US Households Live Without Cable, Satellite TV Reception – New GfK Study
  • 07/13/16
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Connected Consumer
  • Tech Trends
  • United States
  • English
Infographic
US Connected TV Viewing
  • 07/12/16
  • Media and Entertainment
  • Technology
  • Media Measurement
  • United States
  • English
Press release
GfK Names Kennedy to Lead Optics POS Team in North America
  • 07/12/16
  • Optics and Acoustics
  • Point of Sales Tracking
  • United States
  • English
Press release
UK Consumer confidence dives post-Brexit
  • 07/08/16
  • Financial Services
  • FMCG
  • Trends and Forecasting
  • Consumer Life
  • United States
  • English
Press release
At OmniShopper Conference, GfK to Share Best Practices for Mobile Shopping Activation, POS Promotions
  • 07/07/16
  • Retail
  • Point of Sales Tracking
  • Retail Analytics
  • Shopper
  • United States
  • English
Press release
“Experience economy” is the future of retail
  • 06/30/16
  • Fashion and Lifestyle
  • Retail
  • United States
  • English
Press release
Almost 4 in 10 US Consumers Feel They Need to Be “Always Reachable”
  • 06/21/16
  • Technology
  • Trends and Forecasting
  • Consumer Life
  • Connected Consumer
  • United States
  • English
Press release
Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
  • 06/21/16
  • Technology
  • Trends and Forecasting
  • Consumer Life
  • Connected Consumer
  • United States
  • English
General