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    The Total Package

    By measuring the total store, the total consumer and the total omnichannel journey, NielsenIQ and GfK deliver the Full View™ of consumer intelligence.
    Learn more
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    Bringing you the Full View on the state of today’s tech markets at IFA Berlin 2024

    We are very proud to step forward as IFA’s Insights Partner 2024, bringing the Full ViewTM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.
    Join us 6-10 September in Berlin
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    Innovate to elevate: Trends in consumer behavior, tech retail and market dynamics

    Join us on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest trends in consumer behavior, tech retail and market dynamics.
    Join the webinar
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Delivering the Full View™ of consumer intelligence

For 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms  - GfK drives “Growth from Knowledge”.

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Strategize | Act | Thrive

Customer success stories

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    Based on my experience: the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed of the quality of the user experience and content - and look forward to more to come."
    Oliver Theurich
    Peripherals Lead Central Europe, HP Germany
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    Consumers are constantly exposed to brand messaging and other stimuli and so their purchase decision represents the combination of both emotional and rational aspects. Therefore, it is essential to understand all the factors that make a consumer prefer one brand over another. GfK’s new brand framework helped us do exactly this. Using the approach, we understood better how purchase decisions were made, and in particular how and why consumers switch between brands. GfK Brand Architect gave us new insights and it helped us develop more personalized experiences that better engage with our customers, and ultimately, help create their lifetime value for Nespresso.
    Graciela Bastida
    CRM Manager at Nespresso México
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    Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.
    Li Ruiqing
    Product Manager, Haier Vietnam
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    Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.
    Vera Kockler
    Marketing Manager, trinamiX GmbH
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    We chose GfK as partner to develop a robust research approach for our comprehensive CTV measurement project in Germany. This included the audit and campaign analysis for evaluation of how much incremental reach CTV can deliver for TV advertising campaigns. Their independent and trusted research expertise helped deliver a successful project involving five brands. The GfK team did a great job in coordination, data preparation and results debrief. We look forward to more joint projects.
    Andreas Gutjahr
    Director Communications, EMEA
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Mission-critical insights for marketing leaders

Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you.
Visit the resource hub

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By combining GfK’s unrivaled human expertise, proprietary data insights and AI-backed technology, we provide strategic consultancy services and empower our clients to achieve sustainable brand growth and ROI optimization.
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We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.
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