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Consumer panels

Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth. 

Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase.

We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth. This helps drive business performance and your bottom line.

 

KnowledgePanel® (North America)

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Latest insights

Here you can find the latest insights for Consumer panels. View all insights

    • 11/30/16
    • Financial Services
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops five points

    GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.
    • 11/04/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • United Kingdom
    • English

    Are there turbulent times ahead for consumer confidence?

    I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974. The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January. But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.
    • 10/28/16
    • Financial Services
    • Retail
    • Consumer Panels
    • Market Opportunities and Innovation
    • Retail Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops two points

    ...but consumers say they are not afraid to spend. GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.
    • 07/29/16
    • Retail
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    UK July 2016 Consumer Confidence Landscape

    GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12.
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