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We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations
  • 07/27/17
  • Home Appliances
  • Retail
  • Consumer Goods
  • FMCG
  • Home and Living
  • Trends and Forecasting
  • Global Study
  • United Kingdom
  • English
Press release
Global smartphone demand peaks alongside a leap in average sales price in 2Q17
  • 07/24/17
  • Technology
  • Point of Sales Tracking
  • Point of Sales Analytics
  • Trends and Forecasting
  • United Kingdom
  • English
Report
Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend
  • 07/10/17
  • Technology
  • Connected Consumer
  • United Kingdom
  • English
Infographic
Is your brand achieving the perfect serve?
  • 07/07/17
  • Consumer Goods
  • FMCG
  • Mystery Shopping
  • United Kingdom
  • English
We are GfK
  • We are GfK
  • Wrong

Wrong answer - Why not have another go? Or click the 'Connected Consumer Index' link below to see the full Index results.

  • We are GfK
  • Right

In GfK's new Connected Consumer Index, Norway has the 4th most connected population overall, Saudi Arabia is 6th and Great Britain is 7th.
The Index allows businesses quickly to spot market opportunities in areas stretching from online retail to health technology, by comparing how connected individual regions and countries are.

Poll

Which of the following countries has the most "connected" population?

Show result
Press release
Three weeks after the general election, UK Consumer Confidence decreases five points to -10
  • 06/30/17
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • FMCG
  • Consumer Life
  • United Kingdom
  • English
Press release
Teenagers and higher-income households most likely to struggle with technology addiction
  • 06/29/17
  • Technology
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Global Study
  • United Kingdom
  • English
News
  • 06/16/17
  • Press
  • United Kingdom
  • English
Stage

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