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We are GfK.

We turn market research and user experience research into smart business decisions.

Press release
UK Consumer Confidence drops to -7: Is pre-Brexit economic turbulence brewing?
  • 04/28/17
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • FMCG
  • Consumer Life
  • United Kingdom
  • English
Press release
Almost twice as many people prefer relaxing vacations to active ones
  • 04/27/17
  • Travel and Hospitality
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • United Kingdom
  • English
News
Jackie Megahey, appointed MRS Fellow
  • 04/21/17
  • United Kingdom
  • English
News
UK Mobile market: Is 2017 the year of the mid-tier?
  • 04/05/17
  • Technology
  • United Kingdom
  • English
We are GfK
  • We are GfK
  • Wrong

Wrong answer - Why not have another go? Or click the 'Connected Consumer Index' link below to see the full Index results.

  • We are GfK
  • Right

In GfK's new Connected Consumer Index, Norway has the 4th most connected population overall, Saudi Arabia is 6th and Great Britain is 7th.
The Index allows businesses quickly to spot market opportunities in areas stretching from online retail to health technology, by comparing how connected individual regions and countries are.

Poll

Which of the following countries has the most "connected" population?

Show result
Press release
UK Consumer Confidence stays at -6 in March
  • 03/31/17
  • Financial Services
  • Health
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • FMCG
  • Consumer Life
  • United Kingdom
  • English
Press release
GfK builds out martech team with string of new hires
  • 03/30/17
  • Media and Entertainment
  • Market Opportunities and Innovation
  • United Kingdom
  • English
News
23% of 17-24 year olds already use telematics-based insurances
  • 03/23/17
  • Financial Services
  • Automotive
  • United Kingdom
  • English
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