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We are GfK

We are GfK.

We turn market research and user experience research into smart business decisions.

White paper
Driving Innovation: Understanding your consumers' unmet Needs
  • 09/20/17
  • Financial Services
  • Media and Entertainment
  • Retail
  • Technology
  • Consumer Goods
  • FMCG
  • Home and Living
  • United Kingdom
  • English
White paper
Driving Innovation: The importance of Targeting in your innovation process
  • 09/13/17
  • Fashion and Lifestyle
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • FMCG
  • United Kingdom
  • English
White paper
Driving Innovation: Steps for a successful innovation journey
  • 09/07/17
  • Fashion and Lifestyle
  • Retail
  • Technology
  • Consumer Goods
  • FMCG
  • United Kingdom
  • English
Infographic
Three ways disabled rail customers can expect disruption to their journey
  • 09/01/17
  • Travel and Hospitality
  • Mystery Shopping
  • United Kingdom
  • English
We are GfK
  • We are GfK
  • Wrong

Wrong answer - Why not have another go? Or click the 'Connected Consumer Index' link below to see the full Index results.

  • We are GfK
  • Right

In GfK's new Connected Consumer Index, Norway has the 4th most connected population overall, Saudi Arabia is 6th and Great Britain is 7th.
The Index allows businesses quickly to spot market opportunities in areas stretching from online retail to health technology, by comparing how connected individual regions and countries are.

Poll

Which of the following countries has the most "connected" population?

Show result
Press release
UK Consumer Confidence up two points in August
  • 08/31/17
  • Fashion and Lifestyle
  • Financial Services
  • Health
  • Consumer Health
  • Media and Entertainment
  • Retail
  • Technology
  • Travel and Hospitality
  • Consumer Goods
  • FMCG
  • Energy
  • United Kingdom
  • English
White paper
Whitepaper: Six steps to getting your online pricing right
  • 08/22/17
  • Retail
  • Technology
  • Promotion and Causal Retail
  • United Kingdom
  • English
Press release
Money Dashboard and GfK join forces to understand UK consumer spending patterns
  • 08/08/17
  • Retail
  • Consumer Goods
  • Market Opportunities and Innovation
  • Shopper
  • United Kingdom
  • English
News
Black Friday  and the Mobile market
  • 08/07/17
  • Retail
  • Technology
  • United Kingdom
  • English
Stage

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