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Webinar
How can you get closer to consumers during the innovation process?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
Webinar
How can you deliver innovations in a shorter timeframe by reducing the risk of failed products?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
We are GfK
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Have another go, or click the link below to download a free report of findings on 17 countries.

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64% of those aged 40-49 prefer a vacation “where I relax and take it easy” rather than “an active vacation where I do or see lots of things”, compared to 57% of those aged 60+ and just half (51%) of teenagers (15-19 yr olds).

Click the link below to download a free report of findings on 17 countries.

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Which age group leads in preferring relaxing holidays over active ones?

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News
Map of the month: GfK Purchasing Power for cosmetics, Germany 2017
  • 05/24/17
  • Consumer Goods
  • Geomarketing
  • RegioGraph
  • Geodata
  • Picture of the month
  • Global
  • English
Press release
Upward trend in the consumer climate continues
  • 05/24/17
  • Press
  • Financial Services
  • Public Services
  • Trends and Forecasting
  • Global
  • English
Press release
Opportunity for brands that can give back time or experiences to consumers
  • 05/25/17
  • Market Opportunities and Innovation
  • Trends and Forecasting
  • Global Study
  • Consumer Life
  • Global
  • English
White paper
Maximize your media effectiveness and investment with our five-step program
  • 05/23/17
  • Retail
  • Technology
  • Point of Sales Analytics
  • Global
  • English
Stage

Global study: attitudes around materialism

Internationally, three times more people firmly agree in preferring more time to more money, than firmly disagree.

General