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The mood of the world today – what are people thinking?
  • 09/06/17
  • Fashion and Lifestyle
  • Home Appliances
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Nearly 40% of people in households with children aged 12 or under do daily or weekly gardening, while only 17% never garden. In households with teenagers, daily or weekly gardeners drop to 31% and non-gardeners rise to 24%. In households with no children under 20 years old, daily or weekly gardeners drop to just 27%, while non-gardeners rise to 29%.

See data for each of the 17 countries by downloading our free report below:

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Which of the following is most likely to be a profitable audience for garden centers?

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Map of the month: Purchasing power for home improvement products, Germany 2017
  • 09/11/17
  • Retail
  • Consumer Goods
  • Geomarketing
  • RegioGraph
  • Geodata
  • Picture of the month
  • Global
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dmexco 2017: Register for GfK Expert Talks
  • 08/24/17
  • Technology
  • Connected Consumer
  • Global
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Global study: frequency of gardening

Garden centers should target people aged 30-39 and those with children under 12, according to our latest survey.