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We are GfK

We are GfK.

We turn research into smart business decisions.

Success story
Optimizing TV content for a demanding audience
  • 01/31/16
  • Media and Entertainment
  • Audience Measurement and Insights
  • Global
  • English
Press release
Brazil and Argentina in top half of ‘most admired’ national brands
  • 02/04/16
  • Press
  • Public Services
  • Travel and Hospitality
  • Brand and Customer Experience
  • Global
  • English
Press release
GfK drives its global digitalization through acquisition of digital panel specialist Netquest
  • 02/05/16
  • Mergers and Acquisitions
  • Press
  • Consumer Panels
  • Digital Marketing Intelligence
  • Global
  • English
Infographic
Measuring impact of digital ad campaigns, including mobile
  • 01/20/16
  • Digital Marketing Intelligence
  • Global
  • English
Webinar
Register for Tech Trends 2016 webinar
  • 01/22/16
  • Technology
  • Tech Trends
  • Global
  • English
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Sorry, that's not the right answer. Why not have another go?

  • We are GfK
  • Correct!

Well done - USA is the right answer!

In the USA, 22% of the online population agree completely with the statement "I am confident that I will have enough money to live the life I want when I retire".

China comes second at 21%, followed by Russia and Spain level at 17%.

Test your knowledge

Which country has the highest percentage of population who are confident they can afford a good retirement?*

Show result
White paper
Delivering innovation that improves lives and builds brands
  • 11/25/15
  • Market Opportunities and Innovation
  • Consumer Life
  • Global
  • English
Report
Global Study: Why try to look good?
  • 01/25/16
  • Press
  • Global
  • English