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Press release
EU consumer climate at a nine-year peak
  • 04/19/17
  • Press
  • Financial Services
  • Public Services
  • Trends and Forecasting
  • Global
  • English
We are GfK
  • We are GfK
  • That's not the right answer.

Have another go, or click below to download the full findings in each of 17 countries:

  • We are GfK
  • Correct!

The Netherlands and South Korea have the highest percentage of their online population who report they "never" read books, standing at 16% each. (In South Korea, this is fairly evenly divided between men and women, but in the Netherlands it is heavily led by men (23%), compared to just 9% of women).
Belgium (14%) and Canada, France and Japan (all 11%) come next.

Click below to download the full findings in each of 17 countries:

Test your knowledge

Which country has the highest percentage of population who claim they "never" read books?

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White paper
How can you get closer to consumers during the innovation process?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
Map of the month: Share of single-person households in Cologne
  • 02/28/17
  • Retail
  • Geomarketing
  • RegioGraph
  • Picture of the month
  • Global
  • English
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English

Global study: vacation type

Nearly twice as many people prefer relaxing vacations to active ones. Explore the different groups across 17 countries.