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We are GfK

We are GfK.

We turn market and user experience research into smart business decisions.

Webinar
How can you get closer to consumers during the innovation process?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
White paper
Three ways to deliver value and ensure innovation success with voice.
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
Webinar
How can you deliver innovations in a shorter timeframe by reducing the risk of failed products?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
News
Map of the month: Share of single-person households in Cologne
  • 02/28/17
  • Retail
  • Geomarketing
  • RegioGraph
  • Picture of the month
  • Global
  • English
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  • We are GfK
  • That's not the right answer.

Have another go, or click below to download the full findings in each of 17 countries:

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Internationally, 66% of people in medium-low income households and 64% of people in medium-high income households say low running costs are 'very important' in a vehicle. This compares to 59% of people in low income households and 58% of people in high income households.

Click below to download the full findings in each of 17 countries:

Test your knowledge

Who is most likely to see low running costs as 'very important' in a vehicle:

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Press release
Higher inflation dampens consumer climate
  • 03/23/17
  • Press
  • Financial Services
  • Public Services
  • Trends and Forecasting
  • Global
  • English
Infographic
Which type of people are the most avid book readers?
  • 03/21/17
  • Global Study
  • Global
  • English
Press release
GfK builds out martech team with string of new hires
  • 03/30/17
  • Media and Entertainment
  • Market Opportunities and Innovation
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
Stage

Global study: frequency of reading books

Which type of people are the most avid book readers? See our findings by income, age, and gender across 17 countries.

General