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We are GfK

We are GfK.

We turn market and user experience research into smart business decisions.

Video
Welcome to the world of the Connected Consumer
  • 03/08/16
  • Media and Entertainment
  • Retail
  • Technology
  • Travel and Hospitality
  • Consumer Goods
  • Shopper
  • Connected Consumer
  • Global
  • English
Press release
Reputation drops for top ten countries in 2016
  • 12/08/16
  • Public Services
  • Travel and Hospitality
  • Brand and Customer Experience
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
Infographic
We are GfK
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Have another go, or click below to download the full findings for 16 countries:

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  • Correct!

Internationally, the five most popular reasons for tracking health & fitness are to: maintain or improve fitness; motivate myself to exercise; improve my energy level; motivate myself to eat and drink healthily; improve sleep. "To lose weight" was the 7th most popular reason given.

Click below to download the full findings for 16 countries:

Test your knowledge

Which of the following is NOT in the top 5 reasons that people give for why they track their health and fitness?

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Infographic
Promotions are particularly popular with young consumers
  • 12/02/16
  • Retail
  • Technology
  • Promotion and Causal Retail
  • Connected Consumer
  • Future of Retail
  • Global
  • English
White paper
Optimize your below-the-line marketing spend
  • 11/09/16
  • Promotion and Causal Retail
  • Connected Consumer
  • Global
  • English
News
Tap business-to-business potential with RegioGraph
  • 11/30/16
  • Automotive
  • Geomarketing
  • RegioGraph
  • Global
  • English
Stage

Global study: helping others

In the run up to Christmas, it is good to see that habits of generosity are still strong: four out of ten people help others or do volunteer work at least once a month or more.

General