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Nearly 40% of people in households with children aged 12 or under do daily or weekly gardening, while only 17% never garden. In households with teenagers, daily or weekly gardeners drop to 31% and non-gardeners rise to 24%. In households with no children under 20 years old, daily or weekly gardeners drop to just 27%, while non-gardeners rise to 29%.
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Garden centers should target people aged 30-39 and those with children under 12, according to our latest survey.