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White paper
Three ways to deliver value and ensure innovation success with voice.
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
Webinar
How can you get closer to consumers during the innovation process?
  • 01/23/17
  • Health
  • Consumer Goods
  • Market Opportunities and Innovation
  • Connected Consumer
  • MarketBuilder
  • Market Builder Voice
  • Global
  • English
We are GfK
  • We are GfK
  • That's not the right answer.

Have another go, or click below to download the full findings in each of 17 countries:

  • We are GfK
  • Correct!

Internationally, 66% of people in medium-low income households and 64% of people in medium-high income households say low running costs are 'very important' in a vehicle. This compares to 59% of people in low income households and 58% of people in high income households.

Click below to download the full findings in each of 17 countries:

Test your knowledge

Who is most likely to see low running costs as 'very important' in a vehicle:

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Press release
Setting the course in a challenging year
  • 03/14/17
  • Press
  • HQ financials
  • Investors
  • Global
  • English
Press release
Peter Feld joins GfK SE as new CEO
  • 03/10/17
  • Press
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
News
Map of the month: Share of single-person households in Cologne
  • 02/28/17
  • Retail
  • Geomarketing
  • RegioGraph
  • Picture of the month
  • Global
  • English
Stage

Global study: frequency of reading books

Which type of people are the most avid book readers? See our findings by income, age, and gender across 17 countries.

General