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Welcome to the world of the Connected Consumer
  • 03/08/16
  • Media and Entertainment
  • Retail
  • Technology
  • Travel and Hospitality
  • Consumer Goods
  • Shopper
  • Connected Consumer
  • Global
  • English
Infographic
Converting browsers to buyers is always in fashion
  • 09/12/16
  • Connected Consumer
  • Global
  • English
We are GfK
  • We are GfK
  • That's not the right answer.

Have another go, or click the 'Global study' link to see how men differ compared to women and the results for different countries.

  • We are GfK
  • Correct!

60% say that feeling good about themselves is a major reason for trying to look their best. This is followed by "To make a good impression on people I meet" and "To set a good example to my children".

Click the 'global study' link to see how men differ compared to women and the results for different countries.

Test your knowledge

What is the most popular reason that people give for trying to look their best?

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Press release
TV market benefits from improved color technology and more realistic TV picture
  • 08/31/16
  • Press
  • Technology
  • Point of Sales Tracking
  • Connected Consumer
  • Global
  • English
News
Connected Consumer Index
  • 04/27/16
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Connected Consumer
  • Global
  • English
Video
GfK: The hunt for the perfect pair of designer heels
  • 09/12/16
  • Connected Consumer
  • Global
  • English
Press release
Robotic lawnmowers and natural garden chemical products are the latest trends
  • 09/02/16
  • Press
  • Home and Living
  • Point of Sales Tracking
  • Connected Consumer
  • Global
  • English
Stage

Global Study: Home improvement

Internationally, women are most likely to want better décor; men better size and layout. See the top five countries for each aspect.

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