Megatrends and market shifts impacting Tech & Durables

Ongoing innovation in any industry is key in triggering continued consumer spending. In Tech & Durables, it is all but essential; sometimes evolutionary, at other times revolutionary.  

Megatrends and themes play a major role in effecting the type and pace of innovation best suited to consumers' needs and aspirations, as well as influencing the price erosion and the lifecycle of existing products. At the end of the day, innovation that delivers targeted value is what attracts consumers’ interest and triggers an intent to purchase.

In the current market environment, industry brands and retailers are exploring how to use AI to differentiate themselves and respond to evolving consumer demands in areas ranging from personalization to climate change to health and wellness.  
But is it all good news? As AI becomes more integrated into the fabric of daily life, there are areas of controversy that demand careful attention.

We look at: 

• Innovation and value: the significant shifts observed in consumer behavior towards tech products; how companies are adapting their strategies in response; and the hot products currently most effective in attracting consumers within the tech and durables sectors.
• AI in innovation - navigating the opportunities and the risks: how the latest innovations in tech and durables - including, but not limited to, AI - are influencing consumer purchase decisions post the economic downturn. The opportunities and challenges within consumers’ needs and concerns. 
• Emerging trends and the impact on retail: the emerging trends that could dominate the tech and durables industry in the near future, and how companies can position themselves to capitalize on these

Nevin Francis, Director Global Strategic Insights

Nevin is a recognized expert on market trends in the tech and durable goods area. He and the team provide fact-based strategic analytics by integrating various solutions of GfK research, including unique global Market Intelligence data and consumer studies. He is transforming rich data into relevant insights on how the markets are changing and where they are evolving to. Nevin’s professional focus is on Small Domestic Appliances and Home & Living sectors including IoT products

Sandra Haberstroh, Senior Consultant

Sandra  is a Senior Consultant based in the Nuremberg office. She has worked in market research in Germany and the US for over 20 years, in a variety of client-facing consulting and project management roles.
Together with her colleagues in the Tech & Durable and Retail teams, she is advising manufacturers and retailers on how to optimize their consumer centricity and the short and long-term ROI of their marketing spend.

Rachel Gilbey, Senior Regional Insights Manager CSM

Rachel  is a senior insight professional based in London with previous experience in FMCG, Retail and Tech and Durable sectors.  Currently focused on Major Domestic Appliances in Europe, she provides comprehensive and relevant insights to inform manufacturer and retailer strategies, identifying emerging trends, macroeconomic implications and the effects of these on the consumer.