Ever struggled to measure an ad or marketing campaign? It’s complicated, especially as media becomes more fragmented, ads can become cluttered noise – or worse – skipped completely, third party cookies get phased out, and consumer behaviors change.
For marketing campaigns to run successfully, you need access to comprehensive data and reliable insights at your fingertips, so you can understand your target groups’ media habits, and plan laser-focused campaigns on the right channels to reach them. Then, you need the ability to measure and optimize. Who saw your campaign, on which channel, and what was its impact?
With GfK Campaign Performance solutions, FMCG
, Media, Publishing
, Technology Products & Durables
leaders can continuously test ads and marketing creative, launch campaigns on the right channels to broaden reach and effectiveness, and measure the campaign’s impact based on action or brand lift across channels. Then, use all of these metrics to optimize the next campaign.