Track, evaluate, and optimize your campaigns

Gain a full picture of your campaign performance to clearly identify ROI and optimize your marketing and advertising efforts

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Know exactly what worked, who you reached, and how to improve

Ever struggled to measure an ad or marketing campaign? It’s complicated, especially as media becomes more fragmented, ads can become cluttered noise – or worse – skipped completely, third party cookies get phased out, and consumer behaviors change.

For marketing campaigns to run successfully, you need access to comprehensive data and reliable insights at your fingertips, so you can understand your target groups’ media habits, and plan laser-focused campaigns on the right channels to reach them. Then, you need the ability to measure and optimize. Who saw your campaign, on which channel, and what was its impact?

With GfK Campaign Performance solutions, FMCG, Media, Publishing, Technology Products & Durables, and Automotive leaders can continuously test ads and marketing creative, launch campaigns on the right channels to broaden reach and effectiveness, and measure the campaign’s impact based on action or brand lift across channels. Then, use all of these metrics to optimize the next campaign.

1/3

of marketing leaders are very confident in their existing data sources (CMOC executive brief)

80%

of marketing leaders say data, analytics and insights are very important to winning and retaining customers (CMOC executive brief)

78%

of CEOs are now banking on marketing leaders to drive growth (McKinsey 'Triple Play Growth' Research 2021)

GfK research helps our clients plan their multi-platform audio visual campaigns depending on their objectives.

It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.

Phil Jones

Head of EMEA Partnership, Ads & Research, Google

Test your ads, reach the right people, and prove your campaign’s ROI

Planning, measuring, and optimizing ad and marketing campaigns requires the right data. We combine GfK’s robust survey panels, custom capabilities, and human expertise to ensure that you can create more effective campaigns that drive results. With GfK Campaign Performance Solutions, you can:

Continuously and automatically test ads before, during, and after they launch to ensure effectiveness
Understand your total reach and potential incremental reach
See how your campaign performed across channels
Know the impact of your campaign among your target market (based on brand uplift or purchase behavior)
Best allocate your budget to improve the success of your campaigns

Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate