Market Intelligence from GfK helps us optimize our product portfolio and develop and execute a launch strategy for the new business units. We use the data to track our performance versus the competition on a monthly basis. This is key to our sales and marketing strategy, especially when it comes to our product portfolio and pricing.”
I truly believe that it would be impossible to succeed in our business without the GfK Point of Sales Tracking data."
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business."
You can choose to have our POS insights delivered weekly, monthly or less frequently, depending on your business goals. Looking at the tracking from a strategic perspective, with our quarterly or monthly POS insights you can size markets, identify patterns, monitor channel dynamics and develop a detailed understanding of global and local market trends from the “big picture” macro level down to an individual product level. This allows you to optimize your product assortment, distribution and pricing strategy.
The weekly delivery is ideal for tactical decision making. Week-by-week you receive sell-out insights for your own and competing products across all relevant channels, online and offline on single item level. This helps you understand promotional effectiveness, improve retail negotiations, steer your activities, monitor critical launches, and exploit seasonal peaks such as Black Friday.
Find out more about Weekly Market Intelligence: Sales Tracking.