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Master your market with data-driven tactical and strategic decisions

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  • Empower your business with the latest unbiased sales data, delivered on a weekly, monthly, quarterly, half-yearly or annual basis. 
  • Utilize insights from our comprehensive database to fuel your decision-making, elevate your business conversations, and forge stronger retail partnerships. Get ahead of the curve by detecting untapped growth potential, evaluating both local and global market trends, and forecasting tomorrow's opportunities today.  
  • Dive into sales information across your entire portfolio to sculpt strategies and tactics designed to maximize product lifecycles and accelerate your business growth.  

17m+

products in our database

2.5m+

new SKUs added to our database every year

530,000+

retail point-of-sales report to us

Monitor team performance with solid KPIs by country, product group, or channel. And get a firm grasp of crucial trends – from a macro market perspective down to detailed model level views. 

Stay ahead of market fluctuations, optimize your product portfolio, and drive sales efficiency by pinpointing where to sell, at what price, and under which promotional strategy.  

With GfK’s Sales Tracking data, you're not just following the market - you're leading it. 

500+

durable product groups

120

distribution channels

60+

countries covered

The world’s largest and most up-to-date sales tracking database specializing in the Technology & Durables sector

React fast to the latest developments with access to weekly data on your performance, your competitors’ results, and the total market.  

Outpace your Competition

  • Compare your performance to multiple competitors
  • Anticipate your competitors’ next moves
  • Develop effective defensive strategies to recover market share 

Optimize new product launches

  • Plan, monitor and evaluate the success of critical product launches using the latest weekly sell-out data
  • Understand and counteract competitive activity in different markets by knowing the ideal time and channels to launch a new product
  • Meet your launch targets by adjusting tactics at the speeds that today’s competitive markets demand

Maximize Seasonal Peaks

  • Learn from past data to deliver during the most important selling weeks of the year
  • Create clear strategies and objectives for each category, channel, and product
  • Track your impact and boost the deals that deliver the greatest return 

Gain the advantages of weekly sales tracking data

React fast to the latest developments with access to weekly data on your performance, your competitors’ results, and the total market.  
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The Weekly Advantage

Win in a competitive market with weekly sales intelligence. Incorporate weekly data into your campaign planning to react fast with winning promotions.
Read now
  • Market Intelligence from GfK helps us optimize our product portfolio and develop and execute a launch strategy for the new business units. We use the data to track our performance versus the competition on a monthly basis. This is key to our sales and marketing strategy, especially when it comes to our product portfolio and pricing.”
    Yannella Amendola
    Marketing Director Hisense Iberia
  • I truly believe that it would be impossible to succeed in our business without the GfK Point of Sales Tracking data."
    Heiko Erhard
    Marketing Strategy and Planning, Sony (2020)
  • GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business."
    Andrew Line
    Head of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)
  • One of the most important things to be successful in a specific market is to understand its size, potential, trends, and competition. It’s here where GFK provides valuable insights to Samsung - we know our Market Share, our strengths and improving areas. We are also able to understand market mix, growing segments, and to use past information to predict future market size. This allows us to define our demand forecasting and to rethink our strategy whenever necessary.”
    Bonifácio Meixedo
    Iberian Head of Business Insights, Samsung Electronics

Activate the full potential of your sales tracking data in gfknewron

Leverage the power of data-driven clarity through three powerful applications in one platform.  
Learn more about gfknewron
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gfknewron Consumer

Reach the right audience

Understand your shoppers. Generate demand. Maximize ROI.

Delve into the buying behaviors of your target audience to know how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge – survey input calibrated against market data.
Go to gfknewron Consumer

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