I truly believe that it would be impossible to succeed in our business without the GfK Point of Sales Tracking data.
Marketing Strategy and Planning, Sony
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
Head of Consumer PC & Visuals 4P Lenovo UK and Ireland
You can choose to have our POS insights delivered weekly, monthly or less frequently, depending on your business goals. Looking at the tracking from a strategic perspective, with our quarterly or monthly POS insights you can size markets, identify patterns, monitor channel dynamics and develop a detailed understanding of global and local market trends from the “big picture” macro level down to an individual product level. This allows you to optimize your product assortment, distribution and pricing strategy.
The weekly delivery is ideal for tactical decision making. Week-by-week you receive sell-out insights for your own and competing products across all relevant channels, online and offline on single item level. This helps you understand promotional effectiveness, improve retail negotiations, steer your activities, monitor critical launches, and exploit seasonal peaks such as Black Friday.
The app is extremely practical and offers a great mobile port of call to quickly get an overview. It will be used a lot.
Corporate Planning, Panasonic, Germany
To allow sales teams to act as fast as possible on the weekly POS insights they receive, we have developed our GfK Performance Pulse app. Use your smartphone to monitor weekly sell-out activity, track your strongest competitor, measure price developments, maximize the impact of marketing campaigns, and evaluate launch performance and promotions on-the-go. Treat it as an early warning system to let your sales teams respond immediately and remain competitive.
Preview of GfK Performance Pulse
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