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Campaign Performance Analysis (CPA)

Campaign Performance Analysis (CPA)

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

 To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:

  • What total reach did my campaign deliver?
  • What reach was generated by TV, print, online and mobile?
  • How high is the incremental reach generated by the difference campaign channels?
  • How did the campaign and individual channels perform within the target group?
  • How did my budget allocation perform by channel?
  • On which devices was my campaign viewed the most - laptop, tablet or mobile?
  • Did the campaign reach my most valuable brand buyers?
  • Can I increase the effectiveness of my campaign for my objectives?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

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