Black Friday 2023 Briefing

Once again, Black Friday took place in a challenging environment. While markets show a sign of stabilization, consumers’ confidence remains on low levels. To create demand from consumers it requires therefore more than ever stimulation - and promotions have already proven this year that they do create demand and untap revenues for retailers and manufacturers. This year’s Black Friday stood out and created more revenue compared to an average week in 2023. 

Watch our on-demand webinar, where Jan Lorbach, GfK’s Senior Director for Global Strategic Insights, reveals how 2023’s Black Friday sales performed globally and across key markets.  

We’ll deep dive into the data so you can surface: 

• How this year’s event compared to previous years
• Sales results with highlights on key markets and across product categories
• Discounting levels, hero products and winning strategies
• Sales channel dynamics and eCommerce performance
• The state of the Consumer Tech and Durables industry, trends and challenges 

Take out 30 minutes to hear our expert share this year’s Black Friday results and learnings for promotions to come. Just fill in the form to watch the webinar now.