Probabilistic modeling matches human data with exposure data to bring you one source of truth linked to your KPIs. Ultimately, you can access the complete picture of your ad performance across channels.
Learn how the campaign performed against core brand KPIs through brand surveys that reveal the impact on consumer mental states. Discover if consumers exposed to your campaign buy more of your brand through GfK proprietary point-of-sales data.
Fully understand the ROI of your campaign to optimize channel efficiency and budget allocation through cross-channel measurement using online, offline, and unique data from bespoke GfK partnerships that open the walled gardens while respecting consumer privacy regulations.