With GfK Marketing Mix Optimizer, you can quantify your drivers of sales and understand the effectiveness of your marketing across all channels to optimize your investments
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget.
Do you have the insights to adjust your marketing spend accordingly? Using advanced marketing mix modelling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
GfK Marketing Mix Optimizer (MMO) integrates your media and promotion information with GfK's proprietary store level GfK's Market Intelligence: Sales Tracking data alongside multiple other data sets and applies advanced marketing mix modelling techniques to isolate and quantify the drivers of your brand sales. Our approach is granular, allowing you to most accurately control for local execution differences and deliver robust insights at channel and campaign level. These unique insights combined with our data science consultancy and category expertise provides you with clear and actionable recommendations to maximize your marketing ROI and drive sales.
Isolate and quantify all drivers of your brand sales including competitive and seasonal changes to explain changes and support future planning decisions.
Identify which media channels deliver the highest sales and best ROI, evaluate the impact of online vs offline media investments and determine which channel combinations work best.
Guide planning decisions by simulating the impact of different marketing investments and identifying where to allocate your media budget to achieve sales targets and maximize your ROI, with the help of advanced marketing mix modelling techniques.
In one, simple-to-use dashboard, you can view the historical drivers of sales and slice and dice the insights to answer any questions that may arise. The tool uses marketing mix modelling to guide future decisions by simulating various marketing spend scenarios, for example:
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read moreRun the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Read morePre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Read more20.05.2022
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