To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:
Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness
GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.
Una sola fuente de análisis del rendimiento de las campañas multicanal en distintos dispositivos para maximizar todos los elementos de una estrategia de marketing. Vínculos a adquisiciones reales. Ofrece indicadores clave de rendimiento comparables.
Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets
Realice pruebas previas de anuncios en banners digitales y video para optimizar las campañas. Compare los anuncios en televisión y onlíne, que incluyen videos, banners y en formato rich media. Mida de que manera los anuncios captan y retienen la atención.