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Maximize your marketing ROI using advanced marketing mix modelling

Quantify your drivers of sales and understand the effectiveness of your marketing across all channels to optimize your investments
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Get the insights you need to plan, execute and measure successful marketing campaigns

Reaching your target audience is harder than ever before. Fragmented media consumption behaviors, a plethora of channels, and fast-changing influence drivers can challenge even the savviest marketers in their aim to reach their audience with the right message at the perfect time.

To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies.

Marketers need robust modeling techniques and proprietary data sets to unlock powerful insights and ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.

GfK’s Marketing Mix solutions are based on rich data to provide marketing leaders in Technology Products & Durables, FMCG, Retail, Automotive, and Media, Publishing with insights into their media and marketing effectiveness. This ensures they make smarter marketing decisions that drive results.

26%

Of marketing budgets go wasted (GfK Branding and Marketing in the New Abnormal)

80%

of marketers want to measure ROI (GfK Branding and Marketing in the New Abnormal)

65%

of marketers are not measuring ROI well (GfK Branding and Marketing in the New Abnormal)
  • This study helped us develop a stronger understanding of our media investments, and I am sure that the learnings will aid our team and agencies in driving better optimization and ROI.
    Lenovo India and South Asia
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Make data-driven marketing decisions that have maximum impact

Advanced marketing mix modeling helps you isolate and quantify the impact of all your sales drivers, promotions, and media to understand how effective your marketing efforts are across all channels. Identify:
  • Which activities are effective in driving sales, and by how much
  • The turnover and ROI of different marketing activities
  • How to allocate budget across different channels
  • Sales uplift of each campaign, and by channel
  • Whether your campaign has generated incremental turnover
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Are your marketing efforts paying off?

Perfect your marketing activities with up-to-the-minute, in-depth and easy-to-understand marketing effectiveness insights. 
  • Gain in-depth insights on media effectiveness and efficiency
  • Quantify media impact on sales by media channel
  • Evaluate media impact on your target audience
  • Build 1:1 style communication with your audience
  • Measure media usage and exposure, purchase behavior and more
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Article

How to maximize marketing ROI in an uncertain world

From global economic uncertainty and market shocks like Covid-19 to ever-changing regulations and fragmented consumer habits, ensuring marketing investments deliver maximum impact on brand preference and sales is increasingly challenging. Are you able to maximize your ROI?
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Spotlight on

GfK Marketing Mix Optimizer

Integrate your media and promotion information alongside multiple other data sets and applies advanced marketing mix modelling techniques to isolate and quantify the drivers of your brand sales. Our approach is granular, allowing you to most accurately control for local execution differences and deliver robust insights at channel and campaign level. These unique insights combined with our data science consultancy and category expertise provides you with clear and actionable recommendations to maximize your marketing ROI and drive sales.
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Integrated Solutions

Insights to plan, execute, and measure successful marketing campaigns. Get a complete, holistic view of your campaigns with our Integrated Solutions.
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Marketing mix is part of our brand and marketing performance solutions

Improve brand strength, optimize your marketing and drive ROI