Get the insights you need to plan, execute and measure successful marketing campaigns
Reaching your target audience is harder than ever before. Fragmented media consumption behaviors, a plethora of channels, and fast-changing influence drivers can challenge even the savviest marketers in their aim to reach their audience with the right message at the perfect time.
To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies.
Marketers need robust modeling techniques and proprietary data sets to unlock powerful insights and ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
GfK’s Marketing Mix solutions are based on rich data to provide marketing leaders in Technology Products & Durables, FMCG, Retail, Automotive, and Media, Publishing with insights into their media and marketing effectiveness. This ensures they make smarter marketing decisions that drive results.
This study helped us develop a stronger understanding of our media investments, and I am sure that the learnings will aid our team and agencies in driving better optimization and ROI.Lenovo India and South Asia
Make data-driven marketing decisions that have maximum impact
- Which activities are effective in driving sales, and by how much
- The turnover and ROI of different marketing activities
- How to allocate budget across different channels
- Sales uplift of each campaign, and by channel
- Whether your campaign has generated incremental turnover
Are your marketing efforts paying off?
- Gain in-depth insights on media effectiveness and efficiency
- Quantify media impact on sales by media channel
- Evaluate media impact on your target audience
- Build 1:1 style communication with your audience
- Measure media usage and exposure, purchase behavior and more