Reaching your target audience is harder than ever before. Fragmented media consumption behaviors, a plethora of channels, and fast-changing influence drivers can challenge even the savviest marketers in their aim to reach their audience with the right message at the perfect time.
To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies.
Marketers need robust modeling techniques and proprietary data sets to unlock powerful insights and ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
GfK’s Marketing Mix solutions are based on rich data to provide marketing leaders in Technology Products & Durables, FMCG, Retail, Automotive, and Media, Publishing with insights into their media and marketing effectiveness. This ensures they make smarter marketing decisions that drive results.