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The Total Economic Impact™ of gfknewron

Forrester study concluded
345% ROI

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About the study

GfK commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the benefits, costs, and risks associated with an investment in gfknewron  — GfK’s market, consumer and brand intelligence platform.

For the purpose of this 2022 study, Forrester Consulting interviewed five business leaders with experience in using gfknewron, aggregated the findings and combined the results into a single composite organization. The study's results clearly show how the platform can help brands bolster fast decision-making, improve efficiency and drive revenue growth while experiencing 345% ROI.

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Study highlights




Reduction in staff effort


Months payback

The Total Economic ImpactTM Framework Explained

Learn how Forrester evaluated the impact gfknewron can have on your organization. Varun Sedov, VP Principal Consultant at Forrester, shares an overview of the TEITM multi-step approach and key findings.

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  • What gfknewron clients say
    gfknewron is a game changer for us. It allowed us to identify weak areas in each category, help shape our media campaigns, and improve brand equity in record time.
    — General manager, market and shopper insights, domestic appliances
  • What gfknewron clients say
    We use gfknewron’s always-on market insights extensively to track promotion success, check competitor performance, and monitor consumer buying trends; extremely impressive.
    — Team leader for customer and market insights, domestic appliances
  • What gfknewron clients say
    gfknewron provides a single connected view across all our channels allowing us to very quickly assess performance and fine-tune our pricing strategy.
    — Team leader for customer and market insights, domestic appliances

TEI Spotlight on gfknewron Predict

Deepdive into the Total Economic Impact™ of gfknewron Predict. Uncover how it’s AI-led, data-driven approach to predicting market and business trends helps you make faster, more informed decisions that delivered a three-year ROI of 345%.  
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Move at the pace of today’s business.

  • Keep up with rapidly changing consumer needs
  • Gain visibility into market share, brand performance, pricing and competitive landscape
  • Make the right decisions at the right time with access granular and timely data
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