The Total Economic Impact™ of gfknewron
Forrester study concluded
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GfK commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the benefits, costs, and risks associated with an investment in gfknewron — GfK’s market, consumer and brand intelligence platform.
For the purpose of this 2022 study, Forrester Consulting interviewed five business leaders with experience in using gfknewron, aggregated the findings and combined the results into a single composite organization. The study's results clearly show how the platform can help brands bolster fast decision-making, improve efficiency and drive revenue growth while experiencing 345% ROI.
Learn how Forrester evaluated the impact gfknewron can have on your organization. Varun Sedov, VP Principal Consultant at Forrester, shares an overview of the TEITM multi-step approach and key findings.
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