Create the right opportunities with gfknewron Market

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Know your market so you can win it

Empower your decision-making and drive growth with relevant insights from one always-on platform.

Equip yourself with deep market insights that allow you to quickly measure KPIs, gain a more comprehensive understanding of your performance, and outpace your competition.

Confidently accelerate your growth with gfknewron Market.

Today’s winners are agile and data-driven

+5%

increase in sales using rapid, proactive approach to decision making
(Source: McKinsey)

47%

of outperformers reprioritize more frequently
(Source: McKinsey)

+30%

annual growth rate experienced by data-driven organizations
(Source: Accenture)

See the big opportunity to make a bigger impact

Evaluate a one-page summary of your entire portfolio to identify growth opportunities.

Win market share
Position yourself at the top through insights that allow you to adapt your product, pricing and go-to-market strategies.
Understand your assortments at a glance
Visualize your overall market performance and where you position relative to the total market.
...and have all the data you need at your fingertips
Save time with every critical insight connected in easy-to-navigate views at a glance.

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Adapt fast to lead the market

Be the first to respond to market changes with alerts.

Quickly identify opportunities and challenges
Quickly spot market changes to update your strategies before your competitors.
Get alerts that keep you on top of your game
Take effective action when things change in your market.

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Plan with precision

Succeed on your next move – whether you need to develop new products, enter new markets, or win new customers.

Sell on the right channels
Master omnichannel retail and meet customers where they shop.
Sharpen your go-to-market strategies
See how your strategy is working and plan your next move.
Sell the right products in every market
Stock the most profitable products and features to win new customers and drive brand loyalty.

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See the big picture to make a bigger impact

Evaluate a one-page summary of your entire portfolio to identify growth opportunities.

Understand your brand and products at a glance
Visualize the latest changes in your overall market performance versus competitors, and relative to the total market.
Win market share
Know when and where to adjust your products, pricing, and go-to-market strategy.
...and have all the data you need at your fingertips
Save time with every critical insight connected in one easy-to-navigate overview page.

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Adapt fast to lead the market

Be the first to respond to market changes with advanced recommendations and alerts.

Optimize pricing and promotions on the fly
Quickly spot market changes to update your strategies before your competitors.
Get alerts that keep you on top of your game
Take effective action when things change in your market or when new competitors enter the playing field.

gfknewron-market-image-manufacturer_owerview-framed

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Plan with precision

Succeed on your next move – whether you need to develop new products, enter new markets, or win new customers.

Sell on the right channels
Monitor developing trends to maximize near-term sales and minimize over/under stock situations.
Sharpen your go-to-market strategies
See how your strategy is working and plan your next move.
Sell the right products in every market
Advanced market segmentation on features and price class allows you to track growth, and gauge key performance indicators for your main segments.

3/3

I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.

Judith Unger,

Product Manager Germany, DeLonghi
gfknewron Market helped us identify supply chain management gaps in important price segments. The platform not only delivered the hard facts to prove where we were losing market share in the local market, but within a few clicks, it revealed how we could receive more sales through better internal supply management. As a result, we’ve prevented market share loss in an important segment and increased our portion of the total market.

Philipp Schärli

Key Account Manager Retail, Epson Germany
We used gfknewron to track the size of the market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where are playing and what are other brands doing, for example by inch, price segment, resolution, etc. One example is the decrease of OLED ASP in market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.

Juan Ignacio Monge

TV/AV Marketing Director, Samsung Electronics Iberia SESA
gfknewron Market has given everyone at Medion access to the same high-quality intelligence, which has not only increased and broadened our use of the Sales Tracking data, but enabled us to work more efficiently and accelerate the speed at which we respond to market changes.

Enrico Franke

Director Computing, Medion
gfkewron Market is my go-to solution for fast, reliable and accurate intelligence that supports my daily decision-making.

Marius Stoica

Country Manager, Beko Grundig in Germany
gfknewron Market is a really great platform for data analysis. Firstly, it is simple and user-friendly so getting to the valuable data is much easier. Secondly, it is much faster than other solutions making it extremely time efficient.

Uros Stajner

Market Intelligence, Hisense Gorenje Europe
I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.

Bettina Schaupp,

Category Management and Sales Operations, Liebherr Home Appliances
With gfknewron Market we can analyze the latest market developments fast and in-depth. The competitive analysis pinpoints exactly where we are outperformed, and it’s quick and easy to compare the features our competitors’ models offer. Evaluating market shares in different price classes and sales channels is simple too. Overall, gfknewron Market is hugely valuable.

Rüdiger Okulus,

Head of Business Development, White Goods, Vestel Germany
gfknewron Market offers us ultra-fast access to market information, with specific insights for each segment. The platform is both intuitive and quick. It takes us only a few clicks to compare the evolution of our market share in the Romanian market to other countries globally. Ultimately, we’re able to identify market trends faster to make quicker and better business decisions.

Lucian Condrutz

Consumer Sales Leader, Lenovo Romania