Keep your finger on the pulse of the market

Access your sales insights anytime, anywhere – with GfK Performance Pulse. Use your smartphone to monitor sell-out activity. Track your strongest competitor, launch performance, or promotions on-the-go. Use it as an early warning system to respond immediately and remain competitive.

Always in decision-mode

The world economy is slowly recovering – however, today’s tech and durables market is still impacted by inflation and high levels of inventory. More than ever companies need to focus on optimizing sales performance and winning market share. To hit your targets and gain back lost revenue, make most of your product’s potential. Act fast with the latest Market Intelligence – wherever you are.

A reliable foundation for fast decision-making on-the-go.

With our Performance Pulse app you can make fact-based decisions on-the-go. React fast to maximize sales impact and deliver the best return on investment during launches and promotions. Tap the app for the weekly and monthly sales information you need to make the right decisions anytime, anyplace.

Sell-out insights from the world’s largest retail network

Designed for busy managers and executives from marketing and sales, the app provides easy access to the weekly and monthly POS insights you need to succeed. We’ve used our knowledge and experience gained from working with manufacturers for decades to include the actionable information that will give you a competitive advantage.

At your fingertips find an at-a-glance summary of market share, sell-out performance, strongest competitor, fastest mover and bestselling models. Swipe through to key market developments and get into the granular details for a deep dive into best-selling models, brands, prices and key channels. Act on the latest data as you are alerted to newest insights via push notifications.

The intelligence you need to meet your targets

Always up-to-date with push notifications

Summary at a glance: my brand, strongest competitor, fastest mover, my model

Instant answers on key market developments

Easy switch between weekly and monthly insights

Sales brand performance deep dive: own vs. competition

Easy activity monitoring for my/rival models (launches, promotions…)

Actionable POS insights directly on your mobile phone

Compete better

Compare your sell-out performance to your key competitors. Monitor your competitors’ sales activities.

Monitor launches

Set realistic goals and benchmarks. Evaluate brand share in key channels. Maximize promotional activity. Understand sell-out

Track your promotions

Understand if sales uplift outweighs your investment. Evaluate the origin of sales. Exploit seasonal peaks. Measure your competitors’ promotions. Assess the impact on your overall brand share.

Respond fast

Measure your success and spot opportunities. Never miss an update with instant alerts. Take corrective action fast.

Be in-the-know on-the-go

GfK Performance Pulse is available for clients who subscribe consecutively to GfK’s weekly and/or monthly Market Intelligence.

Performance Pulse is an invaluable app, giving us immediate access to GfK’s high-quality data whenever we need it. It’s well-designed, intuitive, easy to use – and the data is constantly updated. We particularly like the „hit list tracking”, which allows us to monitor our competitors’ performance and react fast. We wouldn’t want to be without it!

Raúl Martín

Vice President, Head of CE Division, Samsung Electronics Iberia
The app is extremely practical and offers a great mobile port of call to quickly get an overview. It will be used a lot.

Michael Struve

Corporate Planning, Panasonic Deutschland
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer PC & Visuals 4P, Lenovo UK and (2019)