GfK Market Intelligence – отслеживание продаж

Rely on actual sales data from retailers and resellers

Retailers and manufacturers are under constant pressure to develop products and services that maximize sales and profit, and keep customers returning.

Your success relies on having the most up-to-date retail sales data to understand which technical consumer goods products are performing well in the market—and which are not. You need to know what is selling, where, when, and at what price point. This knowledge gives you control to respond with both tactical and strategic decisions that will drive commercial growth and increase ROI.

Our POS Tracking helps you measure your market share and brand performance, and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales data from both retailer and reseller.

Аналитика рынка от GfK помогает нам оптимизировать портфель продуктов, разрабатывать и реализовывать стратегию запуска новых подразделений. Мы используем эти данные, чтобы ежемесячно отслеживать свои показатели и сравнивать их с конкурентами. Это имеет ключевое значение для нашей стратегии продаж и маркетинга, особенно когда речь идет о нашем портфеле продуктов и ценообразовании.“

Яннелла Амендола
Директор по маркетингу Hisense Iberia
I truly believe that it would be impossible to succeed in our business without the GfK Point of Sales Tracking data.“

Heiko Erhard
Marketing Strategy and Planning, Sony
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.“

Andrew Line
Head of Consumer PC & Visuals 4P Lenovo UK and Ireland

Flexible delivery frequency to fit your business goals

You can choose to have our POS insights delivered weekly, monthly or less frequently, depending on your business goals. Looking at the tracking from a strategic perspective, with our quarterly or monthly POS insights you can size markets, identify patterns, monitor channel dynamics and develop a detailed understanding of global and local market trends from the “big picture” macro level down to an individual product level. This allows you to optimize your product assortment, distribution and pricing strategy.

The weekly delivery is ideal for tactical decision making. Week-by-week you receive sell-out insights for your own and competing products across all relevant channels, online and offline on single item level. This helps you understand promotional effectiveness, improve retail negotiations, steer your activities, monitor critical launches, and exploit seasonal peaks such as Black Friday.

The app is extremely practical and offers a great mobile port of call to quickly get an overview. It will be used a lot.“

Michael Struve
Corporate Planning, Panasonic, Germany