You can choose to have our POS insights delivered weekly, monthly or less frequently, depending on your business goals. Looking at the tracking from a strategic perspective, with our quarterly or monthly POS insights you can size markets, identify patterns, monitor channel dynamics and develop a detailed understanding of global and local market trends from the “big picture” macro level down to an individual product level. This allows you to optimize your product assortment, distribution and pricing strategy.
The weekly delivery is ideal for tactical decision making. Week-by-week you receive sell-out insights for your own and competing products across all relevant channels, online and offline on single item level. This helps you understand promotional effectiveness, improve retail negotiations, steer your activities, monitor critical launches, and exploit seasonal peaks such as Black Friday.
To allow sales teams to act as fast as possible on the weekly POS insights they receive, we have developed our GfK Performance Pulse app. Use your smartphone to monitor weekly sell-out activity, track your strongest competitor, measure price developments, maximize the impact of marketing campaigns, and evaluate launch performance and promotions on-the-go. Treat it as an early warning system to let your sales teams respond immediately and remain competitive.
Preview of GfK Performance Pulse