Build the right strategies with gfknewron Predict

Get a demo

Plan your future using the world's most comprehensive sales tracking data for Tech & Durables.

Mitigate risks and maximize future growth with tools for scenario planning, revenue optimization, forecasting market potential, and validating potential tactics and strategies. Enhance your decision-making process with relevant insights, powered by an advanced Machine Learning platform.

Today’s winners are agile and data-driven


of companies with CEOs that make data-driven decisions will achieve business goals.
(Source: Deloitte)


of outperformers reprioritize more frequently.
(Source: GfK)


profitability gained by organizations that reached future-readiness by 2020.
(Source: Accenture)

Stay ahead of your competitors with an advanced machine learning platform

Understand the true value of your brand and identify key areas to optimize for peak conversions.
  • Drive revenue growth
    Improve your understanding of how to best build your portfolio and recognize the drivers of success in your premiumization strategy.
  • Optimize conversion rates
    Intuitively assess the top-line performance results for every market your company subscribes to. Then easily manage your sales funnel with enhanced forecasting and predictive capabilities. 
  • ...and see it all in one connected view
    Visualize your strengths and weaknesses across segments in a comprehensive overview. 

React with confidence when disruptions occur

Pivot with precision to win, even when facing volatile markets and changing consumer behavior.
  • Optimize your promotions to stay ahead of competition
    Simulate the impact of price changes before you make them. Make informed decisions to secure successful pricing strategies in uncertain times.
  • Be the first to act
    Gain unrivalled insight into your competitive position within the market. Recommendations powered by advanced machine learning provide actionable plans to enhance your market performance right away. 
  • Refine your brand strategy
    Identify brand perceptions that are pivotal for premiumization and sales growth. In-depth insights show the link between awareness and consumer purchases for your brand and business category. 

Forecast sales and simulate future scenarios

Predictive tech allows you to plan tomorrow’s successes, today.  
  • Find the optimal pricing strategy
    Simulate your temporary pricing adjustments to ensure you aren't leaving money on the table. 
  • Master your supply chain management 
    Detailed segment forecasts offer deeper understanding of sales projections to optimize your stock and promotions management. 
  • Streamline your strategic forecasting
    Use seamless export functionality to merge forecasts with other data sources and predict growth or decline in key segments. 
  • DeLonghi_Logo_transparent
    I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.
    Judith Unger,
    Product Manager Germany, DeLonghi
  • logo_ci_liebherr_fl
    I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.
    Bettina Schaupp,
    Category Management and Sales Operations, Liebherr Home Appliances
  • Epson_logo_transparent
    Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.
    Christian Langenberg
    Manager Business Management, EPSON Germany

gfknewron Predict is part of the gfknewron platform

Leverage the power of data-driven clarity for better, faster decisions.

Our latest insights