Stay ahead of the rest with AI-powered intelligence and recommendations

gfknewron Predict uses AI-technology to help you make data-driven decisions, fast. It enables you to drive profits, optimize processes, and cater to the right people and markets. With gfknewron, you can make tomorrow’s big decisions, today.

Today’s challenges require radically different, data-driven decisions and agility

77%

of companies with CEOs that make data-driven decisions will achieve business goals.
(Source: Deloitte)

83%

of consumers have completely changed their shopping behavior this year.
(Source: GfK)

4.1x

profitability gained by organizations that reached future-readiness by 2020.
(Source: Accenture)

Win the market with AI prescriptive knowledge

Maximize revenue by knowing exactly how much people will pay for your brand and where you can optimize your conversions

Drive revenue growth:
Manage your strategy for maximum profitability.
Optimize conversion rates:
See quickly where people are buying your products and how to adjust your price and promotion strategy across marketing touchpoints for the ultimate conversion efficiency.
...and see it all in one connected view:
Save time with all the insights connected and at your fingertips.

Disruption happens, react with confidence

Pivot with precision and win, even when markets are volatile and consumer behavior is changing

Optimize your promotions to stay ahead of the pack: Plan promotions with precision by simulating and optimizing promotions before they happen.
Be the first to act: Remove guesswork with AI-powered recommendations that allow you to pivot in seconds.
Refine your brand strategy: Know what brand perceptions are important for driving sales in your category and your brand so that you can refine brand positioning and marketing communications.

Forecast and simulate the future

See ahead so that you can plan tomorrow’s big successes, today

Turbo-charge supply and demand decisions:
AI-powered forecasting shows what tomorrow brings so that you can maximize near-term sales and minimize over/under stock situations.

Find the optimal pricing strategy:
Simulate your temporary pricing adjustments to ensure you aren’t leaving money on the table.

I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.

Judith Unger,

Product Manager Germany, DeLonghi
I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.

Bettina Schaupp,

Category Management and Sales Operations, Liebherr Home Appliances
Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.

Christian Langenberg

Manager Business Management, EPSON Germany