People around the globe are becoming increasingly Eco-conscious. This in turn makes them more Eco-active, aligning themselves with brands that share their values and selecting products that minimize environmental impact. Our GfK Green Gauge® Consumer Study reveals the depth of this shift:
A striking 71% of consumers view climate change as an extremely serious issue, 83% believe companies should actively shape ESG best practices, and 75% of Gen Z prioritize sustainability over brand names when making purchases.
Projections show that 50% of the world's population will be Eco-active by 2030. 34% of global customers already confirm they are willing to pay more for sustainability, a figure that rises to 39% among the influential Gen Z demographic. Our research shows that these consumers are prepared to pay an average price premium of 25% for sustainable products.
It’s also estimated that the annual spend by Eco-actives on Consumer Technology & Durables will exceed $700 billion dollars by 2030.
GfK's Eco Claim Reporting provides the critical insights you need to broaden your portfolio of sustainable offerings to tap into this lucrative expanding market and strong consumer demand.