Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.
US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.
Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.
An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.
Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.
Identify, aggregate and analyze "dark" marketing campaigns across the digital and social media ecosystem. Track highly targeted ads invisible to the wider public and optimize your campaigns in real time.
Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.
US-specific study using GfK’s Auto Purchase Funnel to track performance during the purchase process. Know and understand consumers’ brand perception versus the competition.
Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.
GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.