Market and Retail Intelligence

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.

Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, and make tomorrow’s big decisions, today.

Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.

Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.

Accurate details on product features and technical specs converted into product data catalogs for web, inventory databases & ERP systems for the tech & durables categories

We monitor all products and services sold across distribution channels. Data is aggregated and analyzed to identify product line trends and new market opportunities.

Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.

Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.

Get a clear view of the optics marketplace. Bring your market into focus with data & insights from the GfK Optics Panel.

GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.

Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.

Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.

Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

Our online portal provides three simple steps to access our product database to calculate new and current product values for insurance purposes.

Our German market only Claim Management platform in partnership with AE1NS delivers independent and accurate product valuations to accelerate and simplify insurance claims.

GfK Korea's domestic market data providing weekly data and covering major eCommerce retailers in Korea.

Investigation of the power consumption of households with HEMS (Home Energy Management System). This product is available only in Japan.

Detailed, standardized, accurate & up-to-date product information distributed worldwide to leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

A single source, easy-to-use and comprehensive standardized product data catalogs and new releases sold in the US market. Includes product datasheets, EAN and MPN numbers.

The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.

We aggregate and synthesize sales, unit values and ASP at SKU level for hundreds of brands in our huge global POS database, to deliver up-to-date product demand data.

Detailed, standardized, accurate & up-to-date product information for channel partners-retailers, distributors, resellers and wholesalers. Raw data or bulk files. US only.

Global demand forecasting solution for component suppliers in smartphone, TV, PC/tablet, TWS, and wearables industries.