GfK Consumer Insights Engine (CIE)

The world doesn't stand still. It is changing fast. And you need to keep up. Do you understand your consumer's ever changing needs? Do you have the insights to know what they like, what they buy, which brands they love, how much they spend, and where they spend it?

You could with our Consumer Insights Engine.

With our richest collection of consumer insights on the planet, you'll know who is buying, why they buy, and where to target them. You'll know which messaging drives sales, which brands are winning at conversion, and have detailed channel analysis along with in-depth retailer performance in your category. This scale of insight - an in-depth survey of over 1 million buyers combined with GfK's industry-leading, point-of-sales data - all bundled in an always-on, always checkable dashboard puts you directly in the heads of your consumers so you can take your strategies to another level.

Understand your target customers

Know who your target consumers are, what they do, and where opportunities exist to find potential buyers.

Identify your target group
Deep insights into the demographics and behaviors of your current customers and future target groups.

Understand buying patterns
See what products your target customers buy, how they buy them (online or offline?), and when they buy.

Know what influences purchasing decisions
Intelligently craft messaging based on key drivers that influence your target customers’ purchasing behavior.

Develop strategies to increase sales

Maximize brand visibility and influence purchasing decisions throughout the entire buying cycle.

Refine messaging and touchpoints
Understand which product messaging is most impactful and at which stage in the buying cycle it is most relevant.

Leverage the most relevant channels
See which retail partnerships are most profitable and adjust your supply accordingly.

Disrupt your category and market
Redefine your strategy to increase your market share and adjust product development to meet customer needs.

Adapt quickly to changing trends

Stay ahead of the competition and adjust strategies in real-time with on-demand insights.

Identify trends by target group, category and market
Slice, dice, and segment your data to quickly see trends for relevant business KPIs.

React quickly to shifts
Be the first to adjust to changes in channel and retailer splits, changes in online vs. offline purchases, and more.

Mitigate potential risks and capitalize on opportunities
Ensure long term success by using intelligence to quickly avoid problems and create new solutions.

Measure your success and plan your future

Look back to look ahead. Report on successes and inform your future strategies.

See the impact of your planning
Report back to the business with easily trackable KPIs and a clear picture of your target customers.

Understand what worked effectively
Know if you have successfully reached your target group, which positioning worked best, which channels were most effective.

Further optimize your sales funnel
Use insights to better plan future sales, growth, and go-to-market strategies.

How clients use the insights

Dixons Carphone leverages the knowledge across its entire organization to better understand and reach its customers

The Consumer Insights Engine has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Dixons have now been using this tool for the past year and the insights from the tool have been appreciated across the organisation including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.

The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams - with GfK on hand to provide training support where it was needed.

Amit Shah

Head of Commercial Analytics

Amit Shah

Head of Commercial Analytics

Intelligence to power growth across your business

See how brands and retailers use our Consumer Insights Engine across departments to make smarter business decisions

Kyle, a Retail Partnership Manager, uses the dashboard to see which retailers dominate the market (online and offline) and which demographics shop at each retailer so that he can adjust his strategies accordingly.

Carolina, a Marketing and Campaign Manager, uses the tool to plan new campaigns and launch new products in her market. She needs to make sure the campaign lands with the right audience through the right channels.

Mei, a General Manager, uses the engine to develop a new go-to-market strategy by understanding the behavior of her target customers, how they shop, and how to best reach them.

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Get in the minds of your target customers Imagine getting to know your consumers' attitudes and shopping behaviors better than you ever thought possible. Say hello to our Consumer Insights Engine. Request a demo

Understand your target customers

Know who your target consumers are, what they do, and where opportunities exist to find potential buyers.

Develop strategies to increase sales

Maximize brand visibility and influence purchasing decisions throughout the entire buying cycle.

Adapt quickly to changing trends

Stay ahead of the competition and adjust strategies in real-time with on-demand insights.

Measure your success and plan your future

Look back to look ahead. Report on successes and inform your future strategies.

How clients use the insights

Intelligence to power growth across your business

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