The Consumer Insights Engine has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Dixons have now been using this tool for the past year and the insights from the tool have been appreciated across the organisation including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams - with GfK on hand to provide training support where it was needed.
Amit Shah, Head of Commercial Analytics
CIE represents for us a complete new way to manage the information. It allows us the capability to access the specific data we need in the exact moment we want. This brings the difference between useful data and just an interesting number.
Insights we are getting from CIE are enabling us to strategically update some of our business decisions based on the new triggers and behavioural insights not available before.
Jesús Sanchez Paniagua, Consumer Sales Director, South-West Europe, INTEL
We see GfK’s Consumer Insights Engine as a tool for any briefing, and for any campaign. We rely on it to plan ad hoc marketing campaigns to supplement our scheduled activities. With the insights into which consumers buy which products, what channels they use to shop, and their reasons to purchase, we have the information we need to prepare tactical campaigns fast. We can react to competitors’ campaigns and promotions to protect and defend our position. The dashboard allows us to adapt our campaigns with relevant products and messages and create new actions as needed for each one of them. Of course, these learnings feed into our longer-term planning cycles too.
Olga Rodríguez, Business Intelligence – Digital transformation & MARCOM, Samsung Spain
Kyle, a Retail Partnership Manager, uses the dashboard to see which retailers dominate the market (online and offline) and which demographics shop at each retailer so that he can adjust his strategies accordingly.
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Carolina, a Marketing and Campaign Manager, uses the tool to plan new campaigns and launch new products in her market. She needs to make sure the campaign lands with the right audience through the right channels.
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Mei, a General Manager, uses the engine to develop a new go-to-market strategy by understanding the behavior of her target customers, how they shop, and how to best reach them.
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read moreAccurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Read more25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
29.10.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .
19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
05.11.2020
White papers
Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
02.11.2020
White papers
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
11.11.2020
Webinars
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
29.10.2020
Webinars
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
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