The sales and marketing leaders at Indurama maximized the knowledge in gfknewron to help them react fast during an unprecedented moment. The platform offered four key elements that became the basis for their business decisions during the pandemic: knowing their market, understanding where and how consumers were buying, predicting future opportunities, and simulating the impact of their decisions.
Indurama launched their Mother’s Day promotion having first trialed it on gfknewron’s campaign simulator. The client team adjusted their plans and activities on the strength of the results, turning what would have been a decline in a peak week into a sales increase of 30% versus 2019. This positive performance was very similar to the simulated figures, reinforcing their confidence in the platform.