AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.
Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.
Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.
Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.
Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors
US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
Detailed, standardized, accurate & up-to-date product information distributed worldwide to leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.
The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.