You are on the global GfK website. Visit our local website for more offerings and information in your country.
Take your distribution strategy to the next level
Supply chains are becoming ever-more complex and operating on increasingly intricate networks. GfK’s distribution and supply chain insights will help you increase your return on investment (ROI) providing profound market knowledge of supply chains and distribution strategies. The insights will help you to:
GfK´s Distribution Panel tracks what distributors sell to POS retailers and resellers. Monitor which products are being sold, to which POS channel, and at what price in the distribution market.
GfK’s Distribution Panel is the world’s largest distribution network with around 300 distributors in more than 45 markets in WEU, CEE, CIS, MEA, APAC and LATAM. It provides invaluable insights into 200 product groups in IT, Telecom, Office Equipment and Consumer Electronics on a weekly basis.
The power of the unique combination of distribution and POS market data
GfK Market Intelligence: Supply Chain combines distribution market data (Distribution Panel) with point-of-sales market insights (GfK Market Intelligence: Sales Tracking). For the very first time, distribution and POS market data is available in just one comprehensive database, delivering the highest value by providing insights on the entire supply chain – even at single SKU level.
Thanks to our comprehensive database, you can combine our distribution data easily with our POS retail analytics and tracking data and utilize GfK´s common taxonomy, metrics and channels. GfK’s distribution data goes beyond POS so you’ll receive insights on sub-distribution and direct sales from distributors to end-customers (B2B/B2C) which skip POS reporting.
Your market insights can be delivered weekly, monthly or less frequently, depending on your business goals. From the strategic perspective, monthly distribution and POS data will enable you to understand key market trends in the entire supply chain – from a big picture macro view to detailed model level. Weekly data supports your tactical decisions, helping you improve efficiencies in the supply chain and steer prices and POS gross margins.
GfK partners with around 300 distributors worldwide. This includes partnerships with associations including the Global Technology Distribution Council (GTDC) as well as with local and specialized distributors per country.
To find out more about our partnership with the Global Technology Distribution Council (GTDC), visit www.gtdc.org
Find out more about becoming one of our distributor partners
The implementation of GfK Distribution data provides us with a valuable perspective on a broad number of tech categories and customer types as well as in-depth insights from a channel perspective. The Supply Chain Explorer tool demonstrates our market shares in a very convenient way, enabling us to react quickly to changing market trends.
Adolf Markones
Executive Managing Director - Ingram Micro GmbH Austria
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read more23.05.2023
Blog
Discover essential rules to achieve career success with GfK's expert guidance. Learn practical tips on self-care, work-life balance, & proactivity in the job now!
22.05.2023
Blog
As cost-of-living concerns continue, consumers are shopping more widely in search of better value. How can businesses emphasize the value they provide to win consumers over and preserve brand loyalty?
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market
29.03.2023
Webinars
How today’s consumers – young and old – are defying expectations, and how brands can capitalize
08.03.2023
Webinars
Insights on key issues facing auto makers, technology and durable brands