The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
- Where can I generate the most turnover?
- Where is my target group most concentrated?
- Where do I have a strong or lacking market presence?
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.