The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.
As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.
RegioGraph Planning is used by us on a daily basis. We in the location analysis and market research department at EURONICS Deutschland eG depend on being able to obtain an overview of our own retailer network as well as competitor locations at the touch of a button. To do this, we import our locations into RegioGraph to geocode and integrate this data in our map materials. This geodatabase serves as the foundation of our analyses of locations and distribution areas, among other things.
Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
Luzi Hitz, CEO at PERILS
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