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You know your own turnover, but do you know how these figures stack up against the actual market potential? Without this information, you lack an objective benchmark for gauging retailer and sales performance. To succeed in a complex market, you need to know how well you’re exploiting the regional potential for your product or service.
Our detailed insights on your product group, sales channel and sales regions allow you to more efficiently manage and exploit your markets. We help you objectively measure your performance, set more realistic targets and tap more potential. We draw on multiple data sources – such as aggregated information from GfK’s POS panels – and our proven geoanalytic methodology to calculate an objective benchmark that illuminates untapped potential and your regional market share. Using this indicator, you can directly compare the performance of your retail partners and sales reps. Our detailed regional insights also let you see where you’re strong and where you need to take action. This gives you a road map for aligning your sales planning, retailer selection and performance targets with your market potential.
With these insights, you can tap unexploited potential and manage your retail partners more effectively. By knowing your regional potential, you can determine your actual market share and more accurately benchmark retailer and sales performance. This lets you focus your attention on regions with strong turnover potential and seize opportunities before your competitors.
Our consultancy for regional turnover potential brings your market potential into clear focus and shows you how to exploit it. We offer:
Segment your consumers to unlock short- and long-term growth
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize