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Your success depends on the efficient exploitation of potential by each of your sales partners. But measuring this performance across your entire network requires an intimate understanding of the interplay between market conditions and location attributes.
Our consultancy answers these questions by giving you a detailed breakdown of the attributes associated with your sales partner sites. We do this by cross-referencing your data with our detailed insights on target group potential, catchment area size, demand level and other factors unique to your market. The resulting typology identifies regions and retail clusters with favorable conditions for your products. And it gives you an easy-to-follow road map for adjusting and managing your distribution partner network on the basis of objective indicators.
We classify your distribution partners by local retail and demand potential. This allows you to objectively benchmark sales partners and their retail environments, which brings your market opportunities into sharp focus. Use our insights to identify optimal sales partners and channels based on location type and regional demand. Our consultancy also lets you optimize your regional product placement and investment in marketing, marketing mix, POS promotions and product launches across your network. And our insights offer persuasive arguments for negotiating with sales partners.
Our consultancy gives you a reliable basis for confidently choosing local distribution partners. We offer:
Segment your consumers to unlock short- and long-term growth
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize