Your success depends on the efficient exploitation of potential by each of your sales partners. But measuring this performance across your entire network requires an intimate understanding of the interplay between market conditions and location attributes.
Which factors contribute most to the success of your distribution partners?
How much potential is located in the catchment areas of your retail partners?
Where can you find new distribution partners to expand your network?
What we do
Our consultancy answers these questions by giving you a detailed breakdown of the attributes associated with your sales partner sites. We do this by cross-referencing your data with our detailed insights on target group potential, catchment area size, demand level and other factors unique to your market. The resulting typology identifies regions and retail clusters with favorable conditions for your products. And it gives you an easy-to-follow road map for adjusting and managing your distribution partner network on the basis of objective indicators.
How you benefit
We classify your distribution partners by local retail and demand potential. This allows you to objectively benchmark sales partners and their retail environments, which brings your market opportunities into sharp focus. Use our insights to identify optimal sales partners and channels based on location type and regional demand. Our consultancy also lets you optimize your regional product placement and investment in marketing, marketing mix, POS promotions and product launches across your network. And our insights offer persuasive arguments for negotiating with sales partners.
Why choose us?
Our consultancy gives you a reliable basis for confidently choosing local distribution partners. We offer:
An innovative and proven method that works in any market: The resulting insights give you an objective and unified point of reference for managing your business and measuring performance.
Location insights and industry expertise: Our custom-tailored insights combine location-intelligent expertise with our deep knowledge of industry challenges.
Integrated GfK insights: We deliver penetrating insights on your local sales partners by drawing on our extensive data universe as well as our retail and consumer panels. Our trusted consultancy helps you make more informed decisions that grow your business.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
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