With over 50 years’ experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent.
Our Content Appreciation Solution complements our media measurement platform, which serves as the industry gold standard for audience measurement.