GfK [Media Measurement] research helps our clients plan their multi-platform audio visual campaigns depending on their objectives.
It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.
Head of EMEA Partnership, Ads & Research, Google
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local expertsRead more
Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.