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GfK Cross Media Measurement

Understanding consumer behavior across media and devices

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a radio set. The challenge today is understanding media consumption in a fragmented landscape. GfK’s digital-first Cross Media Measurement platformprovides the foundation for true cross-media measurement.

The GfK Cross Media Measurement platform captures and quantifies cross-media consumer behavior, across all devices, helping you to:

  • Successfully implement advertising and media-buying strategies
  • Understand cross-media behavior and evaluate revenues
  • Integrate this data with other sources and systems

With over 50 years’ experience in media measurement, we are the trusted experts delivering media currencies worldwide. Our unique single-source cross-media panels cover PCs, tablets and mobile, and we enrich our audience measurement platform with a variety of data sets to fully understand consumers and their media behavior. We integrate this with existing panels and further enhance with additional GfK datasets and third-party data. We can then extract further value using data science techniques such as hybrid algorithms, data fusion and audience ascription modeling.


Our POS Tracking helps you measure your market share and brand performance, and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales data from both retailer and reseller.

Google

GfK [Media Measurement] research helps our clients plan their multi-platform audio visual campaigns depending on their objectives.
It’s a transparent approach to help our clients balance their media budget in an efficient and effective way.  Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.

Phil Jones

Head of EMEA Partnership, Ads & Research, Google



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