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Geomarketing

Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Latest Insights

Here you can find the latest insights for geomarketing. View all insights

    • 04/12/18
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Picture of the month
    • Global
    • English

    Map of the Month: 5-digit postcodes in South Korea

    GfK's Map of the Month for April shows an excerpt of South Korea's 5-digit postcode boundaries, which are available for the first time from GfK.
    • 03/28/18
    • Press
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK releases new purchasing power study for Germany, Austria & Switzerland

    The Swiss once again surpass the Germans and Austrians when it comes to purchasing power. But the available net income within each of these countries also varies markedly.
    • 03/22/18
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases new digital maps for Germany, Austria and Switzerland

    GfK’s new digital maps for Germany, Austria and Switzerland include hundreds of changes to postal and administrative regions, such as municipalities. Up-to-date digital maps comprise the foundation for the precise and error-free geocoding and analysis of company data and market potential.
    • 03/21/18
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases new digital maps for Asia

    GfK has released a new, completely overhauled digital map edition for all of Asia. The edition features coverage of 49 countries, ranging from the three BRICS nations Russia, India and China to smaller countries such as Bhutan.

Related products

Geo+BranchNetworks - Find the best locations for your store network.

Geo+TargetGroups - Pinpoint your regional target groups and product demand.

Geo+MarketShares - Benchmark your turnover against local potential.

Geo+DistributionPartners - Choose an optimal distribution partner network.

Geo+SalesTerritories - Create a better sales structure.

Geo+RealEstate - Plan and invest with confidence.

RegioGraph - Analyze and visualize your company data on digital maps.

Geodata - Get penetrating insights on your markets, target groups and potential with our regionalized market data and analyze, aggregate and cross-reference all data on digital maps.

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