Turnover and market conditions vary widely across the sphere of your operations. Geomarketing – or the analysis of location-related issues – illuminates the regional factors that drive or inhibit performance. This allows you to optimize your business so it can respond more quickly to market changes and exploit untapped potential before the competition.
Our geomarketing solutions answer the "where" questions that impact performance and determine who will survive in a competitive marketplace:
We help you better reach target groups and customers, and we show you exactly where your sales and marketing efforts will have the best result. Better exploit your market by learning where and how to adjust your sales territory structure, optimize your marketing and expand into the most promising areas.
A geomarketing approach reveals strengths and weaknesses in your markets and pinpoints areas of untapped potential. This lets you adjust your operations based on actual market conditions, which translates to improved efficiency and turnover.
Learn more about Geomarketing
Market research changes along with changing markets. From its inception
eighty years ago, GfK - originally "Gesellschaft für Konsumforschung" - has
been researching the traits of regional markets.
• Software RegioGraph• Regional market data• Digital maps• Retail real estate consultancy• Retail consultancy• Sales territory planning
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