Decode the Future 2022

Watch leaders untangle today’s ballooning complexities

We are living in a time of more. More insecurity. More global unrest. More technology and data concerns. And more pressure to act faster, more decisively, and with more purpose.

The speed of change isn’t going to slow down, and tomorrow’s problems won’t get any less complex. As economic, societal, and environmental pressures rise, today’s leaders must adapt.

In this session you will learn:

How to take control of the changing landscape to reach sustainable business growth
What data and human intelligence do you need to predict what’s next
The impact of geopolitical shifts and how to best cater for evolving customer needs
What successful brands and retailers do to thrive in times of intense change

Register now to watch the replay on demand.
Our guest speakers are Thomas Husson from Forrester, Greg Williams from WIRED Magazine, Jens Stroemnes from Expert International and Tiffani Bova from Salesforce, who discuss how to manage risk and unlock opportunities in today's turbulent markets.

Our speakers:

Omar Johnson

Founder of ØPUS United, former CMO at Beats by Dre, former VP Marketing at Apple

Thomas Husson

VP and Principal Analyst, Forrester

Gemma Maidment

Head of Product Propositions, GfK

Stefanie Haydock

Head of User Experience, GfK

Jens Stroemnes

Managing Director of Expert International

Greg Williams

Editor of WIRED Magazine UK

Tiffani Bova

Global Growth and Innovation Evangelist, Salesforce

Agenda

5 min

Welcome

20 min

Finding your why

How the combination of data and human experience can provide the confidence needed for brands to adapt and win in these unpredictable times.

Omar Johnson, founder of ØPUS United, former CMO at Beats by Dre, and former VP Marketing at Apple

15 min

Geopolitical disruption commands local trust

Why data-centricity and hyper localization are critical, especially in times of turbulence.

Thomas Husson, VP and Principal Analyst, Forrester

15 min

gfknewron: taking bold decisions in times of risk

Stefanie Haydock, Head of User Experience, GfK
Gemma Maidment, Head of Product Propositions, GfK

20 min

The world of retail: How to navigate turmoil while staying true to your brand

How retailers can adapt to economic challenges to come out on top.

Greg Williams, Editor of WIRED Magazine UK
Jens Stroemnes, Managing Director of Expert International

15 min

Growth as a thinking game

Use data strategically to beat the competition.

Tiffani Bova, Global Growth and Innovation Evangelist, Salesforce and author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business.

5 min