logo
logo

Decode the Future 2022
Adversity meets bold leadership

How are you rethinking your strategies in these times of ongoing uncertainty? Watch our virtual event replay to discover how influential leaders reach bold decisions to unlock new opportunities.

 

 

 

 

 

Watch leaders untangle today’s ballooning complexities

We are living in a time of more. More insecurity. More global unrest. More technology and data concerns. And more pressure to act faster, more decisively, and with more purpose.

The speed of change isn’t going to slow down, and tomorrow’s problems won’t get any less complex. As economic, societal, and environmental pressures rise, today’s leaders must adapt.

In this session you will learn:

  • How to take control of the changing landscape to reach sustainable business growth
  • What data and human intelligence do you need to predict what’s next
  • The impact of geopolitical shifts and how to best cater for evolving customer needs
  • What successful brands and retailers do to thrive in times of intense change 

Register now to watch the replay on demand.
Our guest speakers are Thomas Husson from Forrester, Greg Williams from WIRED Magazine, Jens Stroemnes from Expert International and Tiffani Bova from Salesforce, who discuss how to manage risk and unlock opportunities in today's turbulent markets.

Our speakers:

Omar Johnson Headshot-1
Omar Johnson

Founder of ØPUS United, former CMO at Beats by Dre, former VP Marketing at Apple

Thomas-Husson-1
Thomas Husson

VP and Principal Analyst, Forrester

Gemma Maidnment_GfK-1
Gemma Maidment

Head of Product Propositions, GfK

stefanie-haydock-decode-the-future-2022-gfk
Stefanie Haydock

Head of User Experience, GfK

Jens Stroemnes
Jens Stroemnes

Managing Director of Expert International

Greg Williams 2020
Greg Williams

Editor of WIRED Magazine UK

Tiffani Bova
Tiffani Bova

Global Growth and Innovation Evangelist, Salesforce

Agenda

5 min
Welcome

20 min
Finding your why

How the combination of data and human experience can provide the confidence needed for brands to adapt and win in these unpredictable times.

Omar Johnson, founder of ØPUS United, former CMO at Beats by Dre, and former VP Marketing at Apple

15 min
Geopolitical disruption commands local trust

Why data-centricity and hyper localization are critical, especially in times of turbulence.

Thomas Husson, VP and Principal Analyst, Forrester

15 min
gfknewron: taking bold decisions in times of risk

Stefanie Haydock, Head of User Experience, GfK
Gemma Maidment, Head of Product Propositions, GfK

20 min
The world of retail: How to navigate turmoil while staying true to your brand

How retailers can adapt to economic challenges to come out on top.

Greg Williams, Editor of WIRED Magazine UK
Jens Stroemnes, Managing Director of Expert International

15 min
Growth as a thinking game

Use data strategically to beat the competition.

Tiffani Bova, Global Growth and Innovation Evangelist, Salesforce and author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business.

5 min
Closing