2024 continues to see consumers and businesses continuing to face economic challenges, but there are opportunities for pockets of growth.
By maintaining a laser-focus on the right target audiences, and creating offers that address those people’s specific needs, aspirations and pain points, brands can attract an increased share of consumer spending, even in a tough global market.
This report gives a comprehensive view of the dynamics hitting Consumer Tech & Durables and the outlook for 2024. It identifies key opportunities for pockets of growth and drill downs into individual sectors of small and major domestic appliances, consumer electronics, IT and telecom.
