National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty.
NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.
04/29/2021
Webinars
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
04/07/2021
Podcast
A discussion on sustainability challenges in the corporate world, the rise of the circular economy, consumer needs, and more.
03/22/2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own ...