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GfK National Shoppers Lab

Understand consumers’ buying decisions and what makes them loyal to a brand.

National Shopper Lab (NSL) delivers the missing component in promotion tracking by revealing consumers’ shopping habits. Leveraging over 80 million shoppers, it defines how specific promotions may affect short and long-term brand loyalty. 

NSL captures the data from shoppers’ weekly transactions through Shopper ID, UPC, store, date, price and coupon. It reveals the effect of in-store shopper engagement and evaluates 2 years of rolling purchase history nationwide.

Understand more about shopping behavior of your most important shoppers when it comes to their:

  • Trip Missions
  • Cross Purchasing
  • ...and more! 

Uncover new growth opportunities through a sophisticated behavior analysis: 

  • Marketing Mix - long/short term effects of tactical marketing & advertising efforts
  • Behaviorally based controlled store test assessment
  • Early New product Assessment- Trial & Repeat, Source of Volume, Year 1 National Volume Forecast
  • Shopping Basket Analysis
  • Trip Mission Analysis
  • Cross Purchase Analysis
  • Behavioral Segmentation - Buyer Group Analysis

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Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

National Shopper Lab (NSL)