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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 12/05/19
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Marketing Effectiveness
    • United States
    • English

    GfK, BrandTotal will illuminate world of dark marketing at IA Converge event

    In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible.

    • 11/14/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Consumer Goods
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    MRI-Simmons, EthniFacts leverage cross-cultural attitudes for richer targeting

    Cultural Suite allows marketers to reveal expanded target groups for culture-based marketing to all consumers.
    • 11/13/19
    • Retail
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    Price increases drive sales growth for US independent tire channel

    According to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price increases – especially on non-Light Truck tires – have resulted in a stronger trend for dollar sales rather than unit volume for the year to date. 
    • 10/30/19
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK to highlight trend activation, strategic data integration in TMRE sessions

    GfK will highlight two approaches to bringing data sets together for maximum insight.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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