GfK [Media Measurement] research helps our clients plan their multi-platform audio visual campaigns depending on their objectives.
It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.
Head of EMEA Partnership, Ads & Research, Google
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local expertsRead more
How changes in shopping habits will affect your biggest sales season of the year.
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Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.