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Understand readership behavior online and offline

Use the industry standard of measurement to capture what your audience is reading across all published media
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Get the insights you need to understand your readers

There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages — whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.

GfK’s published media measurement solutions comprehensively capture readership in print and online.
We use a combination of passive tracking and consumer surveys to help you:
1. Plan and evaluate advertising campaigns with the maximum audience reach
2. Assess total readership including digital reading
3. Link readership to purchase behavior to enhance targeting

3.1 million

people in the Netherlands HBO were measured watching SVOD in its first month (Online visits GfK GXL / DAM)

9 in 10 people

in the markets that GfK measures consume radio on a weekly basis (GfK audio measurement studies)

GfK is the leader in total audience measurement

With over 50 years' experience in media measurement, we have the expertise to report traditional average or issue-specific readership through surveys, as well as digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total, deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect this data to actual purchase behavior. It allows advertisers and their agencies to hone their audience targeting to deliver maximum return on investment from media spend.
Our published media measurement is part of our media measurement solutions.

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Published media measurement is part of our media measurement solutions

Uncover your audience’s media consumption and behavior